In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.What We Cover:Why email marketing still matters more than everHow storytelling and personal anecdotes build trust and engagementUsing humor to stand out (even if you think you’re “not funny”)Finding the right balance with email frequency and sellingHow to use AI to tighten and improve your writing—without sounding robotic3 Key Takeaways:Your email list is your biggest business assetSocial media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms.Stories and personality beat “perfect” copy every timeThe more human, specific, and real I am in my emails, the more they resonate. People don’t want polished—they want relatable.AI should support my voice, not replace itUsed thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Laura on Website, Instagram, Facebook, XConnect with Teresa on Website,

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