Today’s episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously. Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions. With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura’s background offers businesses a unique approach to analysing their next campaign. KEY TAKEAWAYS COVERED IN THE PODCAST How your data can help you make better decisions What you should be tracking through Google Analytics GDPR compliance and tracking your customers online LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Laura on LinkedIn and Instagram Sign up for Laura's email list 'The Forecast' Connect with Teresa on Instagram, LinkedIn or Facebook Transcript Teresa: Hello and welcome to this week's episode of your dream business podcast. How the devil are you? I hope you are good. So, back again with another interview, like I said, I think I mentioned it last week, I'm going to be doing a lot of interviews. I just really enjoy talking to people. And also, I enjoy talking in general, actually, kind of understatement. But also there's a lot of things that I am not the expert on. And I know a lot of amazing humans who are expert at things. And as I said last week, they just happen to be members of my executive club, which is wonderful, but that's not the reason I chose them. I chose them because they are very good at what they do. So today I have got the very lovely Laura McKenzie, who is joining me on the podcast. Now, Laura sent me her bio over, but basically I'm going to say in short, Laura is like all things Google, tech, data genius stuff. Okay. And she's going to help us understand a little bit more about what that is. Things like Google, my business, Laura did some training for us. And I realized in that training, I didn't have a Google, my business, which I still haven't done. Don't tell her. So yes, so Laura is all things tech and analytics, and she's going to help us understand what they do for us in our business. So welcome to the podcast, Laura, how are you doing? Laura: That's lovely. Thank you very much. It's great to be here. We'll be listening to quite a few of them recently. Just thinking, Oh God, what am I going to say? But no, I'm here now. And ask me whatever you want. Teresa: Oh, well now I'm going to, like, you're going to be sorry you said that. So like most of my amazing members, members, I said that wrong, members, I'll start again. I did just tell Laura that this is a clean episode, i. e. whatever we record goes out. So I've messed up. That's fine. Laura has a really interesting background and a bit like when we had...

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