Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now! KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are. Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well. If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with. Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at. If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements. We should all be doing stuff that makes it easier for people to remember who we are. The best way to make an impact on someone in person is to meet them in person. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic. HIGHLIGHTS YOU SIMPLY CAN'T MISS The Elevation Principle that outlines the 3 things you need to be successful. If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information. Social media is called social media for a reason. If you’re not a nice person, you won’t survive. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Mike Stelzner Instagram Social Media Examiner TRANSCRIPT Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018. Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done. And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant. That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is...

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