(Small Business Superstar) How to get sales from one Facebook live!

This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge.A little bit about Toria’s amazing business…Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a real sense of community. Toria also works closely with local charities to give back and help those who need it.What one marketing thing made a difference to their business? Going live on Facebook! Showing products and more of the boutique. Then a virtual shopping event featuring local artists and all the products available.What difference did it make to them and their business? People interacted and watched all the content. So many orders! Created an income whilst the boutique couldn’t be opened. Took one weeks’ worth of takings in ONE NIGHT!Where you can find ToriaWebsite: wild-iris.co.ukFacebook: @wildirisironbridgeInstagram: @wildirisironbridge Transcript below Hello, and welcome to the very first Thursday, proper Thursday episode. Welcome, welcome, welcome. I'm really excited about this. So I have told you what it's about, but let me just briefly go over what the scenario is here. As I said to you, my little special episode last week, and my small brands that I was tired of seeing lots of examples of marketing that wouldn't necessarily work or worn as realistic to small business owners. And when I talk small business owners, I am one of those small business owners. Like there is a huge percentage of us who were there at that small business level. So I wanted to bring in amazing small business owners who are doing phenomenal things and not like the crazy, amazing stuff, but like just showing up and doing something and it's having an effect in their business. And also I wanted to bring in people who were doing things that I wanted to give you the confidence to do them as well. Now, at the time of me thinking about all this about feeling fed up about all these people going, Hey, I am seven figures in three minutes, blah, blah, blah, blah, blah, rubbish. Um, something else happened in my world and the two things together inspired me for this. So one that happened where I kept getting all these people irritating me. And the second thing that happened was an amazing member of my Academy did a Facebook live and basically blew my mind in terms of what she got and how she came across. That inspired me, that I had to bring her on. And there we go. Out of those two scenarios came this new Thursday episode. So today it is my absolute pleasure. So welcome Toria from mild Iris in Ironbridge. How are you doing Toria? Toria: Not too bad. Thank you. How are you? Teresa: I am really good. I'm very excited about this episode. I am super excited to hear what you did and what results you got. But first, let's start off by you sharing with my audience, who you are, what is it you do, and how you got to do the thing you do. Toria: So I opened Wild Iris boutique in Ironbridge last year, so July, 2019. Um, I've spent about 15 years in retail prior to that working for the big boys started on the shop floor as a sort of part-time job at U-day. Fell in love with sales,...

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