In this episode, I’m diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you’re guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don’t disappear unless I address them If I don’t proactively answer my audience’s concerns, doubts, and fears, they’ll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don’t buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,

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