Lawyer marketing is a self-love fest. We're all beyond amazing when we look at our websites, advertisements, and business cards. We emphasize what we perceive as a positive and we don't even mention anything we think might be seen as a negative. Marketing is about putting our best foot forward so we want to demonstrate our credibility and trustworthiness. We believe that we need to puff ourselves up, appear strong, invulnerable, and demonstrate our mastery of the universe. But think of a time when someone came to you with an admission of a problem. You listen harder, you lean in, you quickly move into helper mode. That's true whether it's a client or a friend. We pay attention, we're open to hearing what's being said, and we're automatically more interested.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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