What if growing your business isn't the goal?Entrepreneurs are constantly told to grow, scale, add more revenue, build bigger teams, and pursue the next level. But what if the most important question isn't “How do I grow?” but “Why do I want to?”In this episode, Erin explores a different way to think about business growth. One that considers not only revenue, but also your time, energy, attention, freedom, leadership, and the life you want to create.Growth can sometimes hide inefficiencies. More revenue can make it easier to overlook unnecessary expenses, bad hires, excessive complexity, or offers that aren't working. The episode shares an example from a construction business where revenue doubled, but costs also increased proportionately, highlighting why revenue alone doesn't tell the full story.Erin also explores the pressure entrepreneurs can feel to build bigger teams simply because everyone around them seems to be doing the same thing. Sometimes, the answer isn't a bigger business. It may be a smaller, leaner, more efficient team that better supports the life you want.You'll understand why business growth needs to be evaluated as a whole system, including what it will require from you in terms of time, energy, attention, management, responsibility, and leadership.In this episode, we'll explore:Why “How do I grow?” may not be the best first questionWhy every opportunity doesn't deserve a yesHow growth can hide inefficienciesWhy more revenue doesn't necessarily mean more efficiencyThe hidden cost of adding offers, employees, and complexityWhy some entrepreneurs may prefer a leaner teamHow social expectations can influence business decisionsWhy business growth should support your life rather than rearrange itThe importance of understanding what you want from your businessWhy there are seasons for growth and seasons for stepping backHow better questions can lead to better business decisionsThe deeper question: “If I didn't make any money doing this, would I still do it?”If you're building or scaling a business, this episode offers a different perspective: growth isn't automatically the answer. The better goal may be creating a business that gives you more freedom, time, enjoyment, money, and impact without creating unnecessary complexity. Ways to Connect with Me and Learn More:Apply to Work with MeGenerate a Life Well Lived WebsiteInstagramLinkedInYouTubeGrab your free Human Design chartFoundational Resources

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.