Join Mike Kim, personal brand expert, Wall Street Journal Bestselling author, and host of the top-rated personal brand podcast, You Are the Brand. Mike has been known to say, Marketing isn't about closing a sale, it's about opening a relationship." That's how he's gone about building a personal brand. You'll also understand the importance of working on your personal brand. "You already have a brand so you might as well be a better one." In this episode you'll discover: How being a fan of sports heroes or musicians taught Mike about personal branding The definition of what it means to have a personal brand What you should think about if you are considering starting one Insights into the difference between transparency and authenticity At what point should you be intentional about personal branding? The one piece of advice for people who are leaving the 9-5 job. Why it's important to build a warm inviting campfire around your ideas. What Mike is passionate about and what he wants to be known for. Connect with Mike: Instagram LinkedIn You Are the Brand Podcast You Are the Brand Book Want to work on your personal brand. Lisa is a You Are the Brand Certified Coach. She offers an 8-week group or 1:1 program of her signature framework "The Difference Is You" Lisa's free resource: "The Essential Guide to Start Telling Your Story" Connect with Lisa: LinkedIn Instagram Facebook Website

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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