Catherine Brown is a veteran of more than 25 years of B2B selling, a conference speaker, a sales trainer, and the author of "How Good Humans Sell; The Proven Path to B2B Sales Success," where she combines sales practices with social psychology principles. In this episode, you'll learn: The psychology behind why we find selling so hard How to sell more without the sleaze or cheese The role mindset plays in sales success and how to reframe yours The bad habits and limiting beliefs that keep us stuck The biggest reason people don't have enough sales opportunities The importance of being wrong Networking on LinkedIn How good humans sell! Connect with Catherine: LinkedIn Facebook Instagram Visit the How Good Humans Sell website About Lisa McGuire Lisa McGuire is a certified personal brand strategist, marketing, and mindset consultant. She helps consultants and professional service providers create a magnetic personal brand of integrity with a 10-week group or 1:1 program of her signature framework, "The Difference is You." Lisa's Free Resource: "The Essential Guide to Start Telling Your Story" Connect with Lisa LinkedIn Instagram Facebook Website

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