What happens when you build the "perfect life" only to realize it doesn't belong to you? In this vulnerable and powerfully honest episode, former Walmart brand strategist- turned-entrepreneur, Jordan Schram, shares the story behind three life-changing words: "I'm choosing me." Jordan didn't make a dramatic leap. She made a quiet decision to stop living a life built on external validation and start listening to the quiet truths inside her. As the founder of Purple Sky Strategy and creator of The Brand Edge program, she now helps women entrepreneurs align their identity and strategy and create brands rooted in authenticity, not in chasing algorithms. This episode isn't about hustle or hype. It's about what becomes possible when you allow success to look different, and finally give yourself permission to stop proving and start living. Whether you're successfully stuck, questioning your current path, or ready to build something that fits you, this conversation will name the truth you've been circling. KEY TAKEAWAYS You can feel successful and still be misaligned. That doesn't make you ungrateful. It makes you human. Strategic clarity and identity clarity must work together for your business to thrive. Human Design isn't fluff. It's a tool for self-understanding and aligned decisions. You are allowed to choose yourself before you have a 5-year plan. Entrepreneurship is personal development in disguise. Authenticity is a competitive edge, especially in the age of AI. The "Random Tuesday Rule" is a powerful framework for reclaiming everyday joy. You are not behind. You are at the threshold of your next chapter. CONNECT WITH JORDAN INSTAGRAM: https://www.instagram.com/purpleskystrategy/ LINKEDIN: https://www.linkedin.com/in/jordanjschram/ THE BRAND EDGE: https://brandedge.purpleskystrategy.com/ CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment Register: https://go.lisamcguire.com/freedom-reset Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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