A recent survey identified 81% of people want to write a book, and only 3% of them actually complete the manuscript. Very few people talk about what happens in the gap between dreaming about writing a book and actually doing it. Mike Kim, USA Today and Wall Street Journal bestselling author of You are the Brand, The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, shares his thoughts about what motivates people to write a book, challenges to doing it, and the reasons why you may want or not want to go through the process of becoming an author. In this episode you'll learn: The motivation behind why many people want to write a book How to determine whether to write your own book or seek outside support Lessons learned during the book writing process The importance of knowing how you are wired when designing your book-writing strategy The additional work required after your book is written Reasons why you would not want to write a book CONNECT WITH MIKE Instagram LinkedIn You Are the Brand Podcast You Are the Brand Book CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: lisa@lisamcguire Website LinkedIn Instagram Facebook

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