Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals.It’s for you if you feel like your social media is an echo chamber.Where you get more interest on posts from other pet professionals - who won’t ever need to buy your services.When it’s actually pet owners who you want to attract.Erin and I chat about how to navigate this, and why it’s key for you to market to potential clients rather than squabble with other pet pros. Key topics and timings in this episode:1.40 - About Erin and what she does in the pet industry 2.00 - Erin’s background and how she got to be where she is now5.30 - Erin talks me through the steps she followed to get where she is now 8.30 - Why Erin became a coach 10.00 - Erin shares what dog trainers find most challenging when marketing their businesses 13.30 - Erin shares why dog trainers shouldn’t slag other trainers off online 18:00 - We talk about how blowing out someone else's candles doesn’t make yours burn any brighter 22:00 - The impact of getting into spats with other dog trainers 25.00 - Erin shares what dog trainers need to be posting to attract clients27.55 - What’s the most helpful advice for dog trainers37.00 - Erin’s advice to people who want to take the first step in marketing their pet business 38.23 - Why it’s important to come out and admit you’re wrong if you’ve made a mistake 43:40 - Where you can find more about ErinLinks mentioned in this episode: Head to Erin's website: www.dogbizcoach.comCheck out her podcast: https://www.dogbizcoach.com/podcastFind her on Facebook: www.facebook.com/erinmoorebel

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