Your pet business, Your way
Episodes
12 planning lessons for 2026
08 Dec 2025
Contributed by Lukas
Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this p...
Jade Statt from StreetVet - If you were made homeless tomorrow, would you give up your pet?
25 Nov 2025
Contributed by Lukas
Jade Statt is the co-founder of StreetVet, a charity supporting people affected by homelessness and their pets.Jade, her co-founder Sam Joseph, and th...
How to use your Pet Business Content Planner
18 Nov 2025
Contributed by Lukas
Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?It’s normal to start the year wi...
Branding that feels good with Kate Hendry from Finbo Studio
11 Nov 2025
Contributed by Lukas
Kate Hendry is the founder of Finbo Studio - a branding and design agency that helps pet businesses create a visual identity that feels just like them...
Should you join my 2026 pet business content planning day?
04 Nov 2025
Contributed by Lukas
If you’re feeling overwhelmed by all the things you’re told you should be doing, and you're craving some space to figure out what actually works f...
Bleu Stessia - How My Cat Grass is helping cats live healthier, happier lives
28 Oct 2025
Contributed by Lukas
Bleu Stessia is the founder of My Cat Grass - the UK’s only fully compliant producer of fresh cat grass.Back in 2018, Bleu had the idea to create hi...
Gemma Stocks - The Herbal Dog Co - From kitchen table to biggest pet brand on TikTok
21 Oct 2025
Contributed by Lukas
Gemma Stocks is the founder of The Herbal Dog Co - the biggest pet brand on TikTok which she built after making natural products for her own dogs at h...
Kirsty Skeates - From hydrotherapy to helping pet pros with Pet Biz AI
14 Oct 2025
Contributed by Lukas
Key topics and timings in this episode: 0.20 - What to expect from this episode and the chat with Kirsty.1.41 - Kirsty on her background in the pet in...
What is The Planner Club and should you join?
07 Oct 2025
Contributed by Lukas
Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. That’s ex...
Claire Harris from Pets2Places 'Why I want to make sure every pet in a car is safe.'
30 Sep 2025
Contributed by Lukas
Claire Harris is the founder of Pets 2 Places - the UK’s first pet taxi franchise and talks about why she's on a mission to educate owners about pet...
Should you buy my Pet Business Content Planner and Companion
23 Sep 2025
Contributed by Lukas
Are you thinking of buying my Pet Business Content Planner?In this episode, I’m talking all about why I created it, who it’s for, and how it can h...
Gemma Glover from The Pet Carpenter on creating furniture pets and humans love
16 Sep 2025
Contributed by Lukas
Gemma Glover is the co-founder of The Pet Carpenter, a family business creating beautiful, bespoke pet furniture that looks good in your home and supp...
Victor Carpio - Taking the stress out of teeth cleaning for cats with the Dental Wand
02 Sep 2025
Contributed by Lukas
When Victor Carpio rescued a tiny kitten from a sewer in Peru, he had no idea it would lead to him inventing a product that would help thousands of ca...
Kate Hart - The Sniffer Shop and creating nose joy for dogs
26 Aug 2025
Contributed by Lukas
Just two years ago Kate Hart was making scentwork kits as a treat for her dog training clients and now she's sending them out to dogs all over the wor...
Jo Scott - The dog portrait that changed my life and launched my art business
19 Aug 2025
Contributed by Lukas
Jo Scott is a dog artist, illustrator and creative business owner whose work now reaches people all over the world.Yet just over a decade ago, Jo was ...
Clayton Payne - What I've learned from 30 years in the Pet Industry
12 Aug 2025
Contributed by Lukas
Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and we...
Is my Pets Get Visible membership right for you?
05 Aug 2025
Contributed by Lukas
Are you thinking of joining my Pets Get Visible membership?If so, this podcast episode is for you. Inside you’ll learn what the membership is, ...
Takeaways from the Pet Industry Federation Business of Pets Conference 2025
09 Jun 2025
Contributed by Lukas
In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, ...
Why I'm stopping the Your Pet Business, Your Way podcast
31 Jan 2025
Contributed by Lukas
After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way. In this final episode, I reflect on...
How to build a tribe around your pet business with Laura Hebberd
28 Jan 2025
Contributed by Lukas
Want to know how to create a loyal, engaged community around your pet business?In this episode, Laura Hebberd, founder of Pure Dog Adventure Training,...
How website content makes your pet business stand out with Roz Healey
23 Jan 2025
Contributed by Lukas
Want to make sure your pet business website content is helping your pet business stand out?I'm chatting to Roz Healey for the second part in a series ...
How to create a website that connects with pet owners with Roz Healey
21 Jan 2025
Contributed by Lukas
Are you looking to create a connection with pet owners when then land on your website?This podcast episode with Roz Healey, a website expert who has c...
Which type of core content is right for your pet business?
17 Jan 2025
Contributed by Lukas
Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?If so this podcast episo...
In the spotlight with Lucie Culley from Wooflinks
14 Jan 2025
Contributed by Lukas
When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy.An...
Your 2025 Pet Business Visibility plan sorted
02 Jan 2025
Contributed by Lukas
Are you ready to make 2025 your most visible year yet?In this episode, I’m sharing how you can create a visibility plan for your pet business using ...
What to expect when you take a break from alcohol with Lucie Culley
19 Dec 2024
Contributed by Lukas
This episode is a little different from the usual podcasts about putting your pet business out there and feeling ok with self-promotion.I’m joined b...
The 12 Cs to creating a pet business that works for you
10 Dec 2024
Contributed by Lukas
This week on the Your Pet Business, Your Way podcast, I'm looking at 12 things that will help you create a pet business that's right for you.As it's C...
10 creative ways to use awareness days to make sales in your pet business
03 Dec 2024
Contributed by Lukas
Have you ever considered doing something special around an awareness day to grow your pet business?From pitching to the press to running events and sa...
Introducing Your Pet Business Content Planner and Companion
28 Nov 2024
Contributed by Lukas
Introducing - Your Pet Business Content Planner and Companion, designed for people in the pet industry to help with visibility.It has everything you’...
How to grow a cat business you love, and that makes you money, with Katie Gwilt
19 Nov 2024
Contributed by Lukas
When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their c...
How to build habits you can stick to in your pet business
12 Nov 2024
Contributed by Lukas
Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content? At first, it feels easy, but the...
In the spotlight with Jessica Morris from The Canine Menu
05 Nov 2024
Contributed by Lukas
When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that ...
Why community matters for you and your pet business
29 Oct 2024
Contributed by Lukas
Running a pet business is incredibly rewarding, but it can also feel isolating. Whether you’re a product maker or service provider, you’re jugglin...
Building a new business without social media with Gill Gallagher
22 Oct 2024
Contributed by Lukas
Have you ever wondered what you’d do if you were kicked off Facebook and couldn’t use Instagram or WhatsApp anymore? Or what it would be like...
How to tackle procrastination in your pet business and get things done
15 Oct 2024
Contributed by Lukas
Do you have tasks in your business that you keep putting off, and you can't quite figure out why? Maybe it’s your accounts, social media, or even se...
Building resilience as a pet professional with Andy Hale
08 Oct 2024
Contributed by Lukas
Do you feel resilient as a pet professional? Are you able to recover from setbacks and keep moving forward?It can be tough managing your energy and na...
Protecting your emotional wellbeing as a pet professional with Andy Hale
01 Oct 2024
Contributed by Lukas
Taking care of your emotional wellbeing is essential for anyone in the pet care industry, where the demands of supporting animals and humans can take ...
Take a moment to look back and see how far you've come
24 Sep 2024
Contributed by Lukas
Do you ever take a moment to stop, look back and see how far you've come in your pet business?We can be so busy trying to figure out the many things w...
In the spotlight with Rachel Down from Boil and Broth
17 Sep 2024
Contributed by Lukas
Rachel Down is the founder of Boil and Broth and The British Broth Company, and she began making bone broth after experiencing her own health challeng...
How to choose the right pet business coach - 3 styles to consider
27 Aug 2024
Contributed by Lukas
Are you looking for a coach to support you in growing your pet business?Working for yourself can be hard, and having a coach means that you have someo...
Five hidden Instagram features every pet business needs with Charlotte Perrott
20 Aug 2024
Contributed by Lukas
Are you looking to grow your pet business by using Instagram?Charlotte Perrott is a social media manager and coach for pet businesses, and she stays o...
What do you want your pet business to be known for?
13 Aug 2024
Contributed by Lukas
What do you want to be known for in your pet business?And what would you like people to say about you when someone asks about your business or what yo...
Microbiome testing for happier, healthier dogs with Dr Joe Inglis from Biome9
30 Jul 2024
Contributed by Lukas
You've heard of microbiome tests for humans, and this week on the podcast, I have an interview with Dr. Joe Inglis from Biome9, who creates the same f...
How to create a pet business Social Media Calendar
23 Jul 2024
Contributed by Lukas
As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience. One ...
In the spotlight with Fiona Pedley The Canine VA
16 Jul 2024
Contributed by Lukas
Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporat...
Behind the scenes of the first year running Sunnyside Cottage
09 Jul 2024
Contributed by Lukas
In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay. In the first y...
Heather Stevens' mission to educate pet professionals on the Canine Functional Characters
02 Jul 2024
Contributed by Lukas
Can understanding the different functional characters of the dogs you support help you as a pet professional?Heather Stevens is a dog trainer who is o...
Do qualifications matter as a pet professional?
25 Jun 2024
Contributed by Lukas
Do qualifications matter when you’re working as a pet professional or running a pet business?This is a topic that comes up regularly on my coaching ...
In the spotlight with Helen King from Scotty's Cartoons
18 Jun 2024
Contributed by Lukas
Helen ‘Scotty’ King is a cartoonist and illustrator supporting business owners in the pet industry by bringing their messages to life.She works wi...
20 takeaways from the PIF Business of Pets event 2024
08 Jun 2024
Contributed by Lukas
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics...
Choosing the right pet business membership
04 Jun 2024
Contributed by Lukas
Would you like support in growing your pet business and to feel part of a community by joining a membership?It can be lonely and overwhelming as a sol...
Harnessing your strengths to grow a pet business you love with Sasha Louise Smith
28 May 2024
Contributed by Lukas
Can playing to your strengths rather than focusing on your challenges help you feel more comfortable with self-promotion?Sasha Louise Smith, a life co...
Why thinking What's In It For Them will improve your pitch success rate
07 May 2024
Contributed by Lukas
Are you looking to approach content creators to feature your pet business?In this podcast episode, I'm talking about why thinking 'What's in it for th...
Top 20 pet business stories to celebrate 200 podcast episodes
30 Apr 2024
Contributed by Lukas
Would you love to secure press coverage for your pet business and need some story inspiration?You’ll find plenty in this blog post and episode of...
15 reasons to stop worrying about social media engagment for your pet business
16 Apr 2024
Contributed by Lukas
Do you find yourself worrying around how much engagement you have on your social media accounts?This is a topic I find comes up repeatedly on social m...
Get confident with selling in your pet business with Sara Dalrymple
09 Apr 2024
Contributed by Lukas
Are you fed up with feeling awkward when selling your product or service?If so, I think you’ll love this episode with sales expert Sara Dalrymple, a...
Ten reasons why you should be an award-winning pet business
26 Mar 2024
Contributed by Lukas
Would you love to be an award-winning pet business?To gain recognition for the hard work you do and stand out from the competition?Whether you own a g...
Navigating stop-start times in your pet business
19 Mar 2024
Contributed by Lukas
What do you do when something happens in your life, and it means you have to stop everything in your business to deal with it?We live in an uncertain ...
Ten takeaways from Theo Paphitis' Small Business Sunday event 2024
27 Feb 2024
Contributed by Lukas
Each year Theo Paphitis puts on his Small Business Sunday winner's event in Birmingham to celebrate small businesses and give them a boost.It's a bril...
Join the Show Your Pet Business Some Love Challenge
10 Feb 2024
Contributed by Lukas
Is your pet business marketing in need of some tender loving care?I’d love to invite you to my ‘Show your pet business some love’ challenge.It’...
What can you do when your training methods are challenged in the mainstream media?
06 Feb 2024
Contributed by Lukas
What do you do when you see pet professionals who use aversive methods being given a platform to share their views?And when your kind, force-free trai...
How to write a press release for your pet business
30 Jan 2024
Contributed by Lukas
Do you need to write a press release about your pet business? You're in the right place!This episode will cover everything you need to know when it co...
Growing a successful online dog training business with Caroline Wilkinson
23 Jan 2024
Contributed by Lukas
What do you need to create a successful online dog training business?Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online p...
Plan your prosperous 2024
09 Jan 2024
Contributed by Lukas
Are you ready to plan out 2024 for your pet business?Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yoursel...
Ways to work with me to get your pet business noticed in 2024
26 Dec 2023
Contributed by Lukas
Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about wo...
Reflecting on 2023, business buddies and looking forward to 2024
12 Dec 2023
Contributed by Lukas
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 1...
What's your pet business culture and why it matters?
05 Dec 2023
Contributed by Lukas
Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had n...
The impact of having your research published in an academic journal with Tracey McLennan
27 Nov 2023
Contributed by Lukas
Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive.After studying for a degree and a Masters, decided she wanted ...
Getting comfortable, confident and consistent with your pet business content
21 Nov 2023
Contributed by Lukas
You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?When i...
Keeping up with the content monsters so you stay visible with Natasha Courtenay Smith
14 Nov 2023
Contributed by Lukas
Learn from Natasha Courtenay-Smith about how to keep up with the content monsters and what being visible means for a small business for the next three...
How to get your Pet Business Content Cracked
07 Nov 2023
Contributed by Lukas
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the ho...
The power of taking a pause in your pet business
10 Oct 2023
Contributed by Lukas
When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attent...
Putting you first and creating a pet business that makes you happy with Jane Ardern
03 Oct 2023
Contributed by Lukas
When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money?...
Navigating the rollercoaster of running your own pet business
26 Sep 2023
Contributed by Lukas
When you started your small business, did you think there would be a smooth path to growth, an upwards trajectory?This week on the podcast, I’m talk...
Grow your business through in person networking with Hayley Hilton
19 Sep 2023
Contributed by Lukas
Can you grow a pet service business via in-person networking? Hayley Hilton, a canine massage practitioner and pet sitter says yes you can.Hayley has ...
Using your creativity and AI tools to streamline your pet business content
12 Sep 2023
Contributed by Lukas
Wondering if tools like ChatGPT and other AI platforms could help you with your pet business content? In this episode, we're looking at AI and how it ...
Having the confidence to step out of your comfort zone with Sarah Jones from My Anxious Dog
29 Aug 2023
Contributed by Lukas
When Sarah Jones launched My Anxious Dog, her business dedicated to selling yellow space awareness products, people said there was no point in them.At...
Getting comfortable and confident talking about your pet business
22 Aug 2023
Contributed by Lukas
Starting a business or managing one that's been operating for a while can make articulating what you do a challenge.As a business owner, there could b...
Navigating controversy in your pet business
17 Aug 2023
Contributed by Lukas
In this episode of the podcast I'm talking about how to navigate controversy in your pet business.It's in light of a situation that has emerged regard...
Step away from the crowd and tune in to what your clients want with Hayley Bonwick
15 Aug 2023
Contributed by Lukas
What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?That’s w...
Behind the scenes at Sunnyside Cottage - doing visibility my way
01 Aug 2023
Contributed by Lukas
Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog-friendly holiday cottage?I’ve been working with pet busi...
The power of building relationships to grow your business with Kerry Jordan
24 Jul 2023
Contributed by Lukas
Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.She works with smal...
Introducing the Your Pet Business Content Your Way podcast
21 Jul 2023
Contributed by Lukas
Welcome to the first episode of the Your Pet Business Content Your Way podcast.This show is for you if you want to do things that feel right for you, ...
Why I've decided to end the Publicity for Pet Businesses podcast
22 Jun 2023
Contributed by Lukas
After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover.I have loved every mome...
Why I'm taking a break from the podcast
23 May 2023
Contributed by Lukas
This is a bonus episode of the podcast where I'm talking about why I'm taking a break for a couple of weeks due to family commitments.These are the ke...
How to create a bank of 'anytime' content for your pet business
18 May 2023
Contributed by Lukas
Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re st...
Embracing Imposter Syndrome in your pet business with Nicola Kinnard-Comedie
11 May 2023
Contributed by Lukas
Can Imposter Syndrome be something that is helpful for your pet business? According to Nicola Kinnard-Comedie, my guest on the podcast this week,...
Using the Trust Equation to build confidence in your pet business
04 May 2023
Contributed by Lukas
Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet.So how do you go about b...
Stuff the social media rules and do things your way with Colette Adwin
27 Apr 2023
Contributed by Lukas
Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid.She works with businesses showing them how to e...
10 ways to use ChatGPT for your pet business content marketing
20 Apr 2023
Contributed by Lukas
Have you been reading about ChatGPT and other ai tools and wondering if they might be helpful in your pet business?When I first tried ChatGPT in Janua...
21 things to consider when starting a pet business Facebook group
13 Apr 2023
Contributed by Lukas
Are you considering setting up a Facebook group for your pet business?They’re a brilliant way to raise your profile, build a community, learn what y...
From corporate life to launching a dog training academy with Zoe Willingham
06 Apr 2023
Contributed by Lukas
Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career.If you’ve e...
Why I trained as an accredited coach and what it means for your pet business
30 Mar 2023
Contributed by Lukas
When you’re looking for a pet business coach or mentor, is it important that they are certified?That they’ve followed a training programme, are af...
Two types of publicity you need for your pet product business
23 Mar 2023
Contributed by Lukas
Note this is a recording of a workshop I did for Product Guru in March 2023. If you’d like to chat about working together, click here to head to my ...
Learn to love LinkedIn with Nicki Cameron from The Art of Dog Photography
16 Mar 2023
Contributed by Lukas
Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto.In just over 18 months, she’s st...
Three ways I can help you get press coverage for your pet business
09 Mar 2023
Contributed by Lukas
Would you love to see your pet business in the press but you're not sure how to go about it?In this podcast I'm sharing three ways I can help you get ...
From dapper dog ties to Not On The High Street with Sarah Mills from Albie's Boutique
02 Mar 2023
Contributed by Lukas
Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio.And when other people ...
9 things dog trainers need to know about working with journalists
23 Feb 2023
Contributed by Lukas
Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action?It can be frustrating seeing the same n...
The NatWest Entrepreneur Accelerator programme and your pet business with Sophie Gowling
16 Feb 2023
Contributed by Lukas
Are you thinking of taking part in the NatWest Entrepreneur Accelerator programme which supports businesses looking to grow?If so, this podcast interv...
Putting your passion and personality in your marketing with Alex McCann from Altrincham HQ
09 Feb 2023
Contributed by Lukas
Do you shy away from sharing you and your world in your marketing? If so, this chat with Alex McCann is for you.Alex is a former journalist turned mar...