Your pet business, Your way
Episodes
Using the power of community to grow your pet business with Sandra Emmons from Happipup
26 Jan 2023
Contributed by Lukas
She’s never done a Facebook live, her referrals come from her hairdresser and she’s gone from struggling to fill classes to causing so much FOMO s...
The year of the Big Girl Pants - 2022 in review
12 Jan 2023
Contributed by Lukas
Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage?This week on t...
Setting goals for 2023 and sticking to them!
05 Jan 2023
Contributed by Lukas
Goals - does it make you want to weep when you hear the word? Or are you a goal getter?This week’s podcast is about setting goals and sticking to th...
Plan your publicity for 2023
29 Dec 2022
Contributed by Lukas
Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?If so this podcast episode is for you.It’s a...
12 C's of Christmas for your pet business
22 Dec 2022
Contributed by Lukas
Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast i...
How to create systems and make your life less stressful with Amy Mitchell
15 Dec 2022
Contributed by Lukas
Does your to-do list feel like it’s running away with you?Having your own business means you’re juggling so many different tasks and keeping on to...
Thinking of starting a podcast for your pet business?
08 Dec 2022
Contributed by Lukas
Are you considering starting a podcast for your pet business?Having your own show is a way for you to let people get a glimpse of what it’s like to ...
Creating meaningful social media content with Aileen Stevenson
01 Dec 2022
Contributed by Lukas
Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, often attract over a hundred comments and power her business...
How to join my Plan Your Jan challenge
24 Nov 2022
Contributed by Lukas
Would you love to go into the Christmas holidays knowing that you had all of your marketing for January done?You need my Plan Your Jan three day chall...
In the spotlight with Rebecca Walters from Pupstarts Breeders
17 Nov 2022
Contributed by Lukas
Whether you are an aspiring or established breeder, looking for a new furry family member, or simply a pet parent who wants to learn, you’ll love th...
Can a Content Fortress help you find dream clients for your pet business with Martin Huntbach and Lyndsay Cambridge
10 Nov 2022
Contributed by Lukas
When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client.And what if you could send your n...
Your invitation to the Pets Get Visible mini membership
03 Nov 2022
Contributed by Lukas
When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with.You’re grappling with what to ...
Conquer the cost of living crisis in your pet service business with Bella Vasta
27 Oct 2022
Contributed by Lukas
Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business.She’s weathered several re...
In the spotlight with Jo Milnes from Distinctive Pets
20 Oct 2022
Contributed by Lukas
If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for D...
Future proof your pet business for the cost of living crisis with Lucy Rennie
13 Oct 2022
Contributed by Lukas
The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis.And this week's podcast guest is here to share wit...
How to use awareness days effectively in your pet business marketing
06 Oct 2022
Contributed by Lukas
Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing?But you’re...
How to magic one piece of content into 30 social media posts with Skarlet Rockwood
29 Sep 2022
Contributed by Lukas
Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love thi...
Is my Be Bold Bootcamp right for you?
28 Sep 2022
Contributed by Lukas
Would you love to feel more comfortable sharing what you do in your pet business?Telling your potential clients and customers about the product or ser...
Pet business profile raising ideas for Winter 2022
22 Sep 2022
Contributed by Lukas
Looking for some inspiration for your pet business marketing this winter?As the dark nights draw in and the temperatures drop, the needs of pets and p...
In the spotlight with Debbie Humphreys from Redhound for Dogs
15 Sep 2022
Contributed by Lukas
Want to know what it takes to build a sustainable and profitable pet product business? Listen in to this episode with Debbie Humphreys from Redho...
Thoughts on navigating emotional events in your pet business marketing
09 Sep 2022
Contributed by Lukas
This podcast is following the sad news about Queen Elizabeth II passing away in September 2022.The aim of the episode is to share some thoughts on how...
If you're not visible who misses out?
01 Sep 2022
Contributed by Lukas
Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’You know that being seen more...
Is it ok to press pause on your business for a month?
28 Jul 2022
Contributed by Lukas
Is it ok to press pause on your business for a month?This summer you might have heard business owners talking about taking big chunks of time off, or ...
How to get more reviews for your pet business
21 Jul 2022
Contributed by Lukas
Would you love to have more reviews for your pet product or service?You go above and beyond for your clients and wouldn’t it be lovely if they would...
How to turn browsers into buyers with Niki Hutchison
14 Jul 2022
Contributed by Lukas
Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button?It can be fru...
Consider your clients and not other dog trainers on social media with Erin Moore
07 Jul 2022
Contributed by Lukas
Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?If so, you’ll love ...
Profile raising pet business ideas for Summer
30 Jun 2022
Contributed by Lukas
Are you looking for inspiration for ideas for your pet business this summer?The hot weather presents so many content and media opportunities.From safe...
Is my Get Your Pet Business in the Press programme right for you?
23 Jun 2022
Contributed by Lukas
Is getting in the press something a focus for you and your pet business?Perhaps you’re thinking of hiring a PR company to do this for you?Or conside...
In the spotlight with Niki French from Puptalk
23 Jun 2022
Contributed by Lukas
What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.Earlier this year she launched her first #Dontwalkyourdogday...
Can you get your pet business in the press for free?
16 Jun 2022
Contributed by Lukas
Can you get your pet business in the press for free?Yes you absolutely can.Would you love to see your pet business in your favourite magazine, your lo...
How to protect your pet business from copycats with Debbie Humphreys
09 Jun 2022
Contributed by Lukas
What would you do if someone copied your pet business? That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE.The ...
How to start a pet blog
26 May 2022
Contributed by Lukas
Are you thinking of starting a pet blog or a blog for your pet business?Having a blog gives you a creative outlet to share whatever you like, whether ...
In the spotlight with Louise Humphrey from Paws4Running and Studio44 Pilates
19 May 2022
Contributed by Lukas
Promoting your business can feel like a full time job along with creating your product or delivering your service.And imagine what it might be like if...
Why I chose coaching over done for you PR
12 May 2022
Contributed by Lukas
In this episode I'm talking about a topic that comes up a lot.Why I DON'T do done for you PR.Deciding to set up a coaching business rather than offeri...
Building a community and growing your pet business on Instagram with Helen Perry
05 May 2022
Contributed by Lukas
Is improving your Instagram on your to-do list? Then you will LOVE this episode with Helen Perry from the ‘Just Bloody Post It’ podcast.Helen has ...
What to expect from the Be Bold Bootcamp coaching programme
28 Apr 2022
Contributed by Lukas
Would you love to feel more bold when it comes to sharing what you do in your pet business?This week I’ve been doing a Be Bold Bootcamp five day cha...
In the spotlight with Stephanie Zikmann from the Holistic Grooming Academy
21 Apr 2022
Contributed by Lukas
In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer.She’s written a b...
Five things that stop you being bold in your pet business
14 Apr 2022
Contributed by Lukas
Would you love to be more bold when it comes to promoting your pet business?Perhaps you’ve felt frustrated because people less experienced or qualif...
Building a pet business and making an impact with Dom Hodgson
07 Apr 2022
Contributed by Lukas
Are you looking to make more of an impact with your pet business?Would you love to elevate yourself as THE expert in your field or shine the spot...
Profile raising pet business ideas for Spring
31 Mar 2022
Contributed by Lukas
Looking for ways to get publicity for your pet business as we go into Spring?Spring is in the air which means lighter mornings and evenings, no need t...
How to use awareness days to get press coverage
24 Mar 2022
Contributed by Lukas
Have you seen news stories about awareness days and wondered how they come about?There are hundreds of awareness days taking place every week and you ...
In the spotlight with Sarah Jones from My Anxious Dog
17 Mar 2022
Contributed by Lukas
Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?When owners say, 'It's ok, they're frien...
How winning the Theo Paphits SBS award can raise your pet business profile
10 Mar 2022
Contributed by Lukas
Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?It’s a community award where you get the paws u...
How to take part in Product Guru Pet Huddle with Chris Costello
07 Mar 2022
Contributed by Lukas
Have you ever thought about approaching large retailers like John Lewis or Pets at Home to work with you?In this podcast episode I'm speaking to Chris...
How to stop comparisonitis holding you back in your pet business with Kate Hoyle
03 Mar 2022
Contributed by Lukas
Have you ever suffered from comparisonitis?You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my g...
Using free training, paid courses and one to one to grow your pet business
24 Feb 2022
Contributed by Lukas
Are you looking to invest in training in your pet business but feel unsure about what's right for you?There is so much information out there when it c...
In the spotlight with Katie Gwilt The Kat Lady
17 Feb 2022
Contributed by Lukas
Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist.Katie alw...
How to get press coverage for your pet business from Crufts
10 Feb 2022
Contributed by Lukas
Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.If you’re there showing a dog, ...
What it's like to go on Dragon's Den with Debbie Greaves from Barking Bags
03 Feb 2022
Contributed by Lukas
Dragon's Den fans - this episode is for YOU!Have you ever watched the show and wondered what it would be like to go before the Dragons on the BBC 1 se...
How to use Twitter to get press coverage
27 Jan 2022
Contributed by Lukas
Did you know that it's possible to use Twitter to get amazing press coverage in huge titles? Like the Metro, the Telegraph, the Daily Mail, Your ...
In the spotlight with Karen Rhodes from Luxury Dog Hampers
20 Jan 2022
Contributed by Lukas
Have you ever had a lightbulb moment and followed it through?This week on the podcast I'm speaking to Karen Rhodes from Luxury Dog Hampers and Suffolk...
What to expect from the Get Your Pet Business in the Press Programme Jan 2022
14 Jan 2022
Contributed by Lukas
Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the...
How to give awesome radio interviews with Anna Webb
13 Jan 2022
Contributed by Lukas
Is getting on the radio one of your PR goals for your pet business?Being interviewed live is fantastic for giving people an insight into you as a pet ...
Five ways to make the most of being in a five day challenge
06 Jan 2022
Contributed by Lukas
Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside?Free online challenges provide a brilliant...
How to create a media plan for 2022
30 Dec 2021
Contributed by Lukas
Is getting some media coverage on your wish list for 2022? If so, then you will love what's in this podcast episode where I walk you through how ...
Why every pet business should have a win folder
23 Dec 2021
Contributed by Lukas
Do you keep track of the wins in your pet business?We can get so bogged down in the day to day running around that we don’t find time to celebrate t...
Using your photos to get in the press with Vasi Seidman
16 Dec 2021
Contributed by Lukas
Have you ever thought about sending your photos in to a newspaper or magazine?Often photos on their own can make a story, and while it’s usually pro...
Get your pet business in the press in five simple steps
09 Dec 2021
Contributed by Lukas
Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant me...
How Michelle Burgess turned a blog into an award winning pet brand
02 Dec 2021
Contributed by Lukas
When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow ...
What happens in a Get Your Pet Business in the Press session
25 Nov 2021
Contributed by Lukas
Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time.That’s why I created the Get Your ...
How to work with a graphic designer with Alison Price
18 Nov 2021
Contributed by Lukas
Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step?Investing in how your br...
How to plan your pet business Christmas content marketing
11 Nov 2021
Contributed by Lukas
Are you ready for Christmas yet?The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christm...
Effective ways to reach people in your local community with Collin Funkhouser
04 Nov 2021
Contributed by Lukas
Would you love for your pet business to be the go-to pet business in your local community?Maybe you have some support locally but you want to branch o...
Seven simple ways to become the go-to expert
28 Oct 2021
Contributed by Lukas
Would you love to be the go to expert in your area of the pet industry?For your name to be on the tip of people’s tongues when what you offer crops ...
Behind the scenes at the Pet Industry Federation awards
24 Oct 2021
Contributed by Lukas
Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future?This podcast features interviews with hosts Alexan...
How to use a podcast for your local pet service business with Greg Pattison
21 Oct 2021
Contributed by Lukas
Do you run a local pet service business and are curious as to how having a podcast might be helpful?If so, you will love this podcast episode with Gre...
What to expect from the Courageous Content planner and event with Janet Murray
20 Oct 2021
Contributed by Lukas
Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner?Janet is...
How to use interviews in your pet business content marketing
14 Oct 2021
Contributed by Lukas
Would you love to get started with using interviews in your pet business content?Chatting to industry experts and other pet professionals helps keep y...
Pinterest tips for pet businesses with Tori Mistick
07 Oct 2021
Contributed by Lukas
Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?Well you will LOVE this podcast with Tori Mistick, a ...
How to be the perfect podcast guest
30 Sep 2021
Contributed by Lukas
Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?Being a guest on a podcast is a brilliant w...
What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective
23 Sep 2021
Contributed by Lukas
I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the p...
Three moments you can use to generate story ideas for your pet business
16 Sep 2021
Contributed by Lukas
Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?You know what it is you do,...
What journalists want with Marie Carter Robb from Pets Magazine
09 Sep 2021
Contributed by Lukas
Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?Would you love to learn wha...
How to get in maximum press coverage in minimum time with Emily Thomas
02 Sep 2021
Contributed by Lukas
Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be abl...
Learn how to Get Your Pet Business in the Press in 5 days
26 Aug 2021
Contributed by Lukas
Would you love to learn how to get press coverage for your pet business in five days?If the answer is yes then I’m so excited to invite you to my fr...
SEO explained for your pet business with Malcolm Maybury
19 Aug 2021
Contributed by Lukas
Are you struggling to get your pet business found on Google? Maybe Google just doesn’t know that you exist? Don’t worry I have exactly what you ne...
How to start a podcast for your pet business with Ant McGinley
12 Aug 2021
Contributed by Lukas
Do you love listening to podcasts and dream of starting one of your own?Podcasting has grown massively, particularly since lockdown, and there are cur...
How much advice should I give away for free in my pet business?
05 Aug 2021
Contributed by Lukas
How much should you give away for free?In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise...
Get out your way and put your pet business out there with Osmaan Sharif
29 Jul 2021
Contributed by Lukas
Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the ex...
15 lessons I've learned in 15 years running a small business
22 Jul 2021
Contributed by Lukas
Are you thinking of starting a small business?Or maybe you've started one recently and have chosen this episode for some wisdom?This month marks 15 ye...
Sustainability and what it means for your pet business with Jo Baker
15 Jul 2021
Contributed by Lukas
Would you love to know more about how to have an eco friendly, sustainable pet brand?Do you want to carry on doing what you love and ensure you’re c...
Dealing with summer holidays in your pet business content
08 Jul 2021
Contributed by Lukas
Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull. After a year o...
How to run a thriving Facebook group (without the headaches) with Sam Hill
01 Jul 2021
Contributed by Lukas
Are you thinking of setting up a Facebook group for your pet business?Maybe you already have one and it’s a little bit quiet so you want to get it g...
How to create an effective content strategy for your pet business
24 Jun 2021
Contributed by Lukas
Is creating regular content for your pet business something you would like to focus on?Maybe you’ve tried a blog, vlog or podcast but haven’t felt...
Getting started with LinkedIn for your pet business with Helen Pritchard
17 Jun 2021
Contributed by Lukas
Do you want to use Linkedin to attract more clients to your pet business?Maybe you’ve heard of it but don’t have a clue how to use it?Perhaps you ...
How to deal with criticism from people in your industry
10 Jun 2021
Contributed by Lukas
Have you ever posted something online either on your website or social media only for people in your industry to lash out?Maybe you’ve shared some a...
How to make sure your blog isn't breaking the law with Catherine France
03 Jun 2021
Contributed by Lukas
Do you ever worry about putting information into the public domain as a pet business owner?Perhaps you might be put off sharing advice in case somethi...
Apps and software to help with your pet business content
27 May 2021
Contributed by Lukas
Would you love to be more consistent with your pet business content marketing?Perhaps you find it time consuming and it drops to the bottom of the to ...
How to get your pet business out there in as many ways as possible with Carol Ashworth
20 May 2021
Contributed by Lukas
This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer.Carol runs the Walkabout Way and the Walkabout Academy, a mentor...
How to get started with guest blogging for your pet business
13 May 2021
Contributed by Lukas
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging ...
Justine Williams of Our Family Dog on why she created Mumsnet for puppy owners
06 May 2021
Contributed by Lukas
When Justine Williams left the RSPCA she decided she wanted to have a greater understanding of why people give up their pets.Having worked in the comm...
How a membership community can raise the profile of your pet business
29 Apr 2021
Contributed by Lukas
Working on your own is tough and running a business can feel lonely.So being part of a community such as a group coaching programme or membership can ...
How losing her job in lockdown inspired Lisette to start DoggyLottery
22 Apr 2021
Contributed by Lukas
You can't help but be moved when you hear of the plight of rescue centres across the UK who are struggling for funding.And when Lisette Van Riel lost ...
Seven things to consider if you're running a free challenge
15 Apr 2021
Contributed by Lukas
Have you ever taken part in an online challenge?Or thought of doing one of your own?There are challenges for everything from fitness and weight loss t...
How to use tricks to improve your pics with Liz Gregg
08 Apr 2021
Contributed by Lukas
Would you love to learn how to take scroll stopping photos of your pet?To celebrate having fun with your dog while attracting fans and potentially cli...
Using a PR company versus learning how to get your own publicity
01 Apr 2021
Contributed by Lukas
Have you thought of hiring a PR company to help raise the profile of your pet business?Maybe you've thought about how you'd like to get publicity, so ...
How winning awards can help you get publicity with Kirsty Skeates
25 Mar 2021
Contributed by Lukas
Is being an ‘Award Winning’ pet business a goal you’d like to achieve?Have you seen your colleagues celebrating after winning and wonder how the...
First Birthday! Publicity Tips From Pet Businesses
18 Mar 2021
Contributed by Lukas
Want to hear tips from pet business owners on how they put themselves in the spotlight?To celebrate the first year of the podcast, I've rounded up ten...
How to find your voice in your content with Rikki Sullivan
11 Mar 2021
Contributed by Lukas
Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enou...
Seven ways collaborations can help you promote your pet business
04 Mar 2021
Contributed by Lukas
Have you thought about collaborating with other pet businesses?Working together with other pet professionals is a way to get the word out about what y...