Your pet business, Your way
How to magic one piece of content into 30 social media posts with Skarlet Rockwood
29 Sep 2022
Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method.It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts.Rather than sharing it once, you use it over and over - without it sounding tired or boring!Skarlett and I chat about how to make it happen in this episode, and if you listen in and you have a vault of material already, you’ll never be stuck for what to say again!In fact, you'll have so many ideas you won't know what to do with them.Key topics and timings in this episode:1.32 - How Scarlett found herself working in the pet industry.3.33 - Challenges for service businesses.5.54 - Challenges for Product-based businesses who often feel like the product is the only thing they can post about.12.57 = The importance of repetition and follow-up.17.54 - If you want to be known for something, you have to keep talking about it.22.01 - Skarlet's advice for anyone who finds posting lots overwhelming.24.14 - How to repurpose old content for new content.27.43 - Looking at holidays and awareness days to see if they are relevant to you.30.35 - Using common questions as content.32.05 - How to find out more about Skarlet.Links mentioned in this episode:How to find out more about Skarlet.Website: https://skarletrockwood.com/Instagram: https://www.instagram.com/skarletrockwood/Facebook: https://www.facebook.com/SkarletRockwoodLinkedIn: https://www.linkedin.com/in/skarletrockwood/
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
SpaceX Said to Pursue 2026 IPO
10 Dec 2025
Bloomberg Tech
Don’t Call It a Comeback
10 Dec 2025
Motley Fool Money
Japan Claims AGI, Pentagon Adopts Gemini, and MIT Designs New Medicines
10 Dec 2025
The Daily AI Show
Eric Larsen on the emergence and potential of AI in healthcare
10 Dec 2025
McKinsey on Healthcare
What it will take for AI to scale (energy, compute, talent)
10 Dec 2025
Azeem Azhar's Exponential View
Reducing Burnout and Boosting Revenue in ASCs
10 Dec 2025
Becker’s Healthcare -- Spine and Orthopedic Podcast