Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written?If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method.It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts.Rather than sharing it once, you use it over and over - without it sounding tired or boring!Skarlett and I chat about how to make it happen in this episode, and if you listen in and you have a vault of material already, you’ll never be stuck for what to say again!In fact, you'll have so many ideas you won't know what to do with them.Key topics and timings in this episode:1.32 - How Scarlett found herself working in the pet industry.3.33 - Challenges for service businesses.5.54 - Challenges for Product-based businesses who often feel like the product is the only thing they can post about.12.57 = The importance of repetition and follow-up.17.54 - If you want to be known for something, you have to keep talking about it.22.01 - Skarlet's advice for anyone who finds posting lots overwhelming.24.14 - How to repurpose old content for new content.27.43 - Looking at holidays and awareness days to see if they are relevant to you.30.35 - Using common questions as content.32.05 - How to find out more about Skarlet.Links mentioned in this episode:How to find out more about Skarlet.Website: https://skarletrockwood.com/Instagram: https://www.instagram.com/skarletrockwood/Facebook: https://www.facebook.com/SkarletRockwoodLinkedIn: https://www.linkedin.com/in/skarletrockwood/

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