How to plan your pet business Christmas content marketing

Are you ready for Christmas yet?The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.In fact, if you want to get press coverage, it was time to start talking about it back in July.That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations.When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a little later though.In this podcast episode I’m going to share simple ways to plan your Christmas content so you can chill out and enjoy the holidays.Key topics and timings in this episode:0.20: Can you believe there’s only six weeks to Christmas and why it’s time to get planning now.2.10: Why it’s not to late for your blog, e mail and social media Christmas content.2.43: Step one - decide on what you’re going to be marketing at Christmas.3.38: Ideas to ‘Christmas up’ your current services and products with case studies from Emily Thomas and her Canicross bundles.6.02: Step two - create core content around your Christmas product with case study from Michelle Burgess at Scruffy Little Terrier.8.07: Case study Ali Smith from Rebarkable creating a Christmas workshop for puppies.9.23: Step three - brainstorm your social media posts with a block of post it notes where you answer common questions, explain the benefits, share case studies and much more.11.30: My Get Your Pet Business in the Press Christmas bundle ideas.15.51: Schedule your social media posts for your Christmas offer and repeat them.17.38: Step five - get some press coverage around your Christmas offer and what kind of things you can use for story ideas. 20.45: My story ideas for 2022 Q and A on November 30th at 1pm - sign up here.Links mentioned in this episode: Check out Michelle Burgess Scruffy Little Terrier Christmas guide:Ali Smith Rebarkable  has a Naughty to Nice workshop for puppy owners.Emily Thomas K9TrailTime has Christmas stockings for active dogs and a Canicross starter course for people who want to get fit in 2022.Join my free Facebook group, www.facebook.com/groups/publicitytipsforpetbusinesses  or follow me on social media @rachelspenceruk.For tips on pitches and press releases check out this episode, What’s the difference between a pitch and a press release.And you can learn how to write a press release in this episode, How to write a press release for your pet business. 

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