Note this is a recording of a workshop I did for Product Guru in March 2023. If you’d like to chat about working together, click here to head to my Calendly page here: https://calendly.com/rachelspenceruk/discovery-callsIn this podcast, I’m talking about the two types of publicity you can use for your pet product business and you can listen in on the player link or read the key points covered as a blog.Key topics and timings in this episode: 0.02 - Introduction.2.44 - The different types of publicity you need for a product business overview.4.05 - What publicity used to look like and what it is now.5.22 - Example of a strategic partnership - Barking Bags and Adios Plastic.6.01 - Why content marketing is important and how we are all publishers.8.38 - Why it’s brilliant to be able to be nimble and reactive with your content.9.45 - Tools you can use to find your ideal customer.10.40 - Case study - Ben Dodd, Adios Plastic. 12.18 - The types of publicity you can create on other people’s platforms.13.59 - Ways to ensure you’re PR ready.16.30 - How being in the media can help you reach millions!17.32 - Case study Claire Bradshaw and her coaching cards.18.42 - Capitalising on your press coverage by capturing the interest via social media and your email marketing.20.02 - Case study Ben from Adios Plastic and the second type of publicity and how it’s worked for him.21.42 - How you can balance the two types of publicity.22.36 - How to access my free resources and ways we can work together (see the links below)24.05 - Ways to get in touch.Links mentioned in this episode: If you’d like support with this, my Pets Get Visible mini-membership is a place where we can chat about both types of publicity.Find out more here: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleI don’t offer done for you PR services but if you’re a pet business and you’d like to learn how to approach journalists yourself, I do offer coaching.You can book in for a chat here: https://calendly.com/rachelspenceruk/discovery-callsPlus find plenty of resources to help you with pitching on my freebies page: https://publicityforpetbusinesses.co.uk/freebies/Find out more about how to come up with a story idea on the links below.How to find stories in your pet businessThree moments you can use for story ideasLearn more about Adios Plastic here: https://adiosplastic.co.uk/

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