Your pet business, Your way
Episodes
Sustainability and what it means for your pet business with Jo Baker
15 Jul 2021
Contributed by Lukas
Would you love to know more about how to have an eco friendly, sustainable pet brand?Do you want to carry on doing what you love and ensure you’re c...
Dealing with summer holidays in your pet business content
08 Jul 2021
Contributed by Lukas
Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull. After a year o...
How to run a thriving Facebook group (without the headaches) with Sam Hill
01 Jul 2021
Contributed by Lukas
Are you thinking of setting up a Facebook group for your pet business?Maybe you already have one and it’s a little bit quiet so you want to get it g...
How to create an effective content strategy for your pet business
24 Jun 2021
Contributed by Lukas
Is creating regular content for your pet business something you would like to focus on?Maybe you’ve tried a blog, vlog or podcast but haven’t felt...
Getting started with LinkedIn for your pet business with Helen Pritchard
17 Jun 2021
Contributed by Lukas
Do you want to use Linkedin to attract more clients to your pet business?Maybe you’ve heard of it but don’t have a clue how to use it?Perhaps you ...
How to deal with criticism from people in your industry
10 Jun 2021
Contributed by Lukas
Have you ever posted something online either on your website or social media only for people in your industry to lash out?Maybe you’ve shared some a...
How to make sure your blog isn't breaking the law with Catherine France
03 Jun 2021
Contributed by Lukas
Do you ever worry about putting information into the public domain as a pet business owner?Perhaps you might be put off sharing advice in case somethi...
Apps and software to help with your pet business content
27 May 2021
Contributed by Lukas
Would you love to be more consistent with your pet business content marketing?Perhaps you find it time consuming and it drops to the bottom of the to ...
How to get your pet business out there in as many ways as possible with Carol Ashworth
20 May 2021
Contributed by Lukas
This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer.Carol runs the Walkabout Way and the Walkabout Academy, a mentor...
How to get started with guest blogging for your pet business
13 May 2021
Contributed by Lukas
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging ...
Justine Williams of Our Family Dog on why she created Mumsnet for puppy owners
06 May 2021
Contributed by Lukas
When Justine Williams left the RSPCA she decided she wanted to have a greater understanding of why people give up their pets.Having worked in the comm...
How a membership community can raise the profile of your pet business
29 Apr 2021
Contributed by Lukas
Working on your own is tough and running a business can feel lonely.So being part of a community such as a group coaching programme or membership can ...
How losing her job in lockdown inspired Lisette to start DoggyLottery
22 Apr 2021
Contributed by Lukas
You can't help but be moved when you hear of the plight of rescue centres across the UK who are struggling for funding.And when Lisette Van Riel lost ...
Seven things to consider if you're running a free challenge
15 Apr 2021
Contributed by Lukas
Have you ever taken part in an online challenge?Or thought of doing one of your own?There are challenges for everything from fitness and weight loss t...
How to use tricks to improve your pics with Liz Gregg
08 Apr 2021
Contributed by Lukas
Would you love to learn how to take scroll stopping photos of your pet?To celebrate having fun with your dog while attracting fans and potentially cli...
Using a PR company versus learning how to get your own publicity
01 Apr 2021
Contributed by Lukas
Have you thought of hiring a PR company to help raise the profile of your pet business?Maybe you've thought about how you'd like to get publicity, so ...
How winning awards can help you get publicity with Kirsty Skeates
25 Mar 2021
Contributed by Lukas
Is being an ‘Award Winning’ pet business a goal you’d like to achieve?Have you seen your colleagues celebrating after winning and wonder how the...
First Birthday! Publicity Tips From Pet Businesses
18 Mar 2021
Contributed by Lukas
Want to hear tips from pet business owners on how they put themselves in the spotlight?To celebrate the first year of the podcast, I've rounded up ten...
How to find your voice in your content with Rikki Sullivan
11 Mar 2021
Contributed by Lukas
Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enou...
Seven ways collaborations can help you promote your pet business
04 Mar 2021
Contributed by Lukas
Have you thought about collaborating with other pet businesses?Working together with other pet professionals is a way to get the word out about what y...
How to use your content to attract journalists and influencers with Vicky Gunn
25 Feb 2021
Contributed by Lukas
Would you love to work with an influencer but feel unsure as to how to go about it?Well are you in for a treat because this week on the podcast Vicky ...
Seven Dos and Don'ts when dealing with journalists
18 Feb 2021
Contributed by Lukas
Are you thinking of approacing the media and want to make sure you get it right?I had the idea to create this episode after a huge furore over an arti...
Getting started with Google Analytics with Vicki Jakes
11 Feb 2021
Contributed by Lukas
Have you ever taken a look at your Google Analytics?If you have, then chances are that you either dived in and lost a lot of time in a Google Analytic...
How to plan a photoshoot for your pet business
04 Feb 2021
Contributed by Lukas
Have you thought about having a photoshoot for your pet business?Is the idea of posing uncomfortable, but you know you need nice images?I hear you, be...
What does publicity mean in 2021 with May King Tsang
28 Jan 2021
Contributed by Lukas
What do you think publicity is in 2021?Is it mainstream media? Newspapers, magazine, websites, radio and TV stations?Or social media, so networks like...
How to pitch yourself as a podcast guest
21 Jan 2021
Contributed by Lukas
Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way.Because they’re listening to you, i...
Karen Boyce on landing her dog training business 30 pieces of PR in a year
14 Jan 2021
Contributed by Lukas
I'm so excited to share this episode with dog trainer Karen Boyce from Beastly Thoughts who has done incredible things when it comes to raisnig her pr...
Maintaining a positive mindset in your pet business with Sarah Baxte
07 Jan 2021
Contributed by Lukas
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of he...
How to plan your publicity for 2021
31 Dec 2020
Contributed by Lukas
Would you love to put your pet business in the media spotlight for 2021?If you’re here, I think the answer might be yes.And it is completely achieva...
Best business podcasts for the pet industry
24 Dec 2020
Contributed by Lukas
Fancy tuning in to some tips for your pet business over the holidays?There are pet business podcasts popping up all over the world where you can learn...
Hannah Capon shares how pet professionals can help in the fight against arthritis
22 Dec 2020
Contributed by Lukas
Would you like to help dogs live healthy, happy, pain free lives?I know the answer is going to be a firm 'yes' if you're tuning into this podcast.It's...
Taking the fear out of putting your prices up with Sally Farrant
17 Dec 2020
Contributed by Lukas
How do you feel about pricing?Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and wor...
12 Days of Pet Business Content Ideas
10 Dec 2020
Contributed by Lukas
Are you looking for ways to keep in touch with your pet business clients over the holidays?But you want to inject a bit of fun rather than talk work!W...
How Becky Baker turned her puppy mum struggles into the K9Nation app
03 Dec 2020
Contributed by Lukas
When Becky Baker welcomed Cockerpoo Buddy into her home five years ago she admits she didn’t quite know what had hit her.Sleepless nights, toilet tr...
How to create content to connect with new pet owners
26 Nov 2020
Contributed by Lukas
Thanks to the Coronavirus health crisis there are more new pet owners in every town, city and village across the UK.Everywhere you go, you can’t mov...
Carla Finzel's mission for every pet to access a District Vet Nurse
20 Nov 2020
Contributed by Lukas
Carla Finzel is a district vet nurse who is pioneering a revolutionary service allowing pets to receive the medical care they need in their own homes....
Jade Statt from StreetVet on their mission to help homeless pet owners
20 Nov 2020
Contributed by Lukas
Jade from StreetVet is the first guest in my new Change Maker series, set up to shine a light on people doing extraordinary things to help animals.Jad...
Using case studies to raise the profile of your pet business with Jenna Sloan
19 Nov 2020
Contributed by Lukas
If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study.Case studies share their ...
How to create content for your pet business if you're not a confident writer
12 Nov 2020
Contributed by Lukas
How do you feel when it comes to writing about your pet business?Do you worry that you sound bossy, or that you’re boasting, or bigging yoursel...
What's inside the Get Your Pet Business Found on Google course
08 Nov 2020
Contributed by Lukas
This is a bonus episode of the podcast for anyone who is considering taking part in the Get Your Pet Business found on Google course taking place from...
How to get your pet business found on Google with Rosie Robinson
02 Nov 2020
Contributed by Lukas
When you Google your business name, what do you see?Do you show up in lots of places and do you think you’re ranking for the search terms your ideal...
How to use Awareness Days to promote your pet business
29 Oct 2020
Contributed by Lukas
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same?There are days to mark a...
Karen Maher on switching career from Fashion PR to Dog Traine
22 Oct 2020
Contributed by Lukas
Have you found your way into the pet industry as a second, third or fourth career?Did you once dream of escaping your old job to follow your passion?K...
How to find stories in your pet business that journalists will love
15 Oct 2020
Contributed by Lukas
If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story.Remember journalists aren't sitti...
How to take the pain out of content planning with Janet Murray
08 Oct 2020
Contributed by Lukas
How do you feel about content planning?Do you love it? Or find it overwhelming, like feeding a beast that is permanently hungry?If you’re in th...
The impact of Coronavirus on the Pet Industry with Nigel and Alexandra from PIF
01 Oct 2020
Contributed by Lukas
In March 2020 the world was turned upside when the devastation of Coronavirus hit the UK.As well as the confusion as to what the virus was and what it...
What to do if your pitch or press release is ignored
24 Sep 2020
Contributed by Lukas
Are you thinking of pitching to the media but you're worried about being ignored.Or worst, your story being rejected?Being knocked back is hard and it...
Julie Maxted from DogG8 shares her journey from PR to the pet industry
17 Sep 2020
Contributed by Lukas
Petpreneur Julie Maxted started out as a PR in the 1970s and 1980s before setting up her pet care business, Pets, Homes and Gardens.Julie now runs a f...
Ways to win press coverage for your pet business from Facebook Groups with Jill Foster
10 Sep 2020
Contributed by Lukas
Have you been using Facebook groups to connect with journalists who might be interested in your story?Or perhaps you would love a journalist to use yo...
Five media outlets to approach for your pet service business
03 Sep 2020
Contributed by Lukas
Would you love to get media coverage for your pet service business but feel unsure where to start?If you're a service provider like a dog walker, groo...
What to do if a journalist has just covered your story
20 Aug 2020
Contributed by Lukas
Have you had an idea for a story or press release and then Googled it only to realise it's just been done?Or pitched to a journalist and had a reply s...
27 pawsome ideas to promote your pet business
13 Aug 2020
Contributed by Lukas
Do you ever struggled to come up with ideas to promote your pet business?With so many plates spinning, plus doing your actual job of caring for animal...
How Suzanne Gould went from shy dog walker to trainer for the stars!
06 Aug 2020
Contributed by Lukas
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients.She started out with a Facebook page, then f...
What's the difference between a pitch and a press release?
30 Jul 2020
Contributed by Lukas
Are you thinking of pitching a story about your pet business to the media and you're unsure as to whether you need a pitch or a press release?Well the...
Standing out on social media with your pet business with Helen Motteram
23 Jul 2020
Contributed by Lukas
Is getting more engagement on social media something you want to achieve in your pet business?The more people we can reach online, the better, and sta...
How to make the most of being featured in a competition
16 Jul 2020
Contributed by Lukas
Taking part in media competitions and giveaways can help you raise the profile of your pet business.It can make thousands and potentially millions of ...
Building a buzz around your pet business with photography with Kerry Jordan
10 Jul 2020
Contributed by Lukas
Who doesn't love looking at adorable animal photos?Big or small, old or young, a fabulous animal photo is always scroll stopping!Later this month, on ...
How early do I need to contact journalists with my story?
02 Jul 2020
Contributed by Lukas
Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch?This month is Christmas i...
How Kim O'Donnell went from feeling 'invisible' to having a global pet business
25 Jun 2020
Contributed by Lukas
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible.She had a business making pretty...
Why blogging can help your pet business be more visible
18 Jun 2020
Contributed by Lukas
Does your pet business website have a blog section?Have you thought about writing one but never quite got round to it?Or maybe you’ve started one an...
Creating FOMO for your pet business with May King Tsang
11 Jun 2020
Contributed by Lukas
Want to learn how to create FOMO around your pet business?This week I'm chatting to the Queen of FOMO - May King Tsang!She has created FOMO all over t...
Facebook Ads made easy with Jo Francis
28 May 2020
Contributed by Lukas
Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself?Whether you ...
Easy ways to reach people who aren't on social media
21 May 2020
Contributed by Lukas
Have you ever wondered about how people find out about your pet business?Do they discover you on social media, through your website, or word of mouth?...
Restart your pet business after lockdown with Dominic Hodgson
14 May 2020
Contributed by Lukas
The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months.This week I'm speaking to Dominic ...
E mail marketing made simple with Catherine Gladwyn
07 May 2020
Contributed by Lukas
Has setting up an e mail list for your pet business been on the to-do list for ages?I know it’s the case for many pet business owners which is why I...
Should you invest in an online course or membership?
30 Apr 2020
Contributed by Lukas
Are you thinking about investing in an online course or membership programme?In this episode I go through the questions you should ask yourself before...
How to raise your profile with an Awareness Day with Kerry Jordan
23 Apr 2020
Contributed by Lukas
Have you ever wondered where Awareness Days come from?Or maybe considered setting one up that relates to what you do in your business?Three years ago ...
How to prepare for a media interview in 10 simple steps
16 Apr 2020
Contributed by Lukas
Have you pitched to a journalist and had a positive response?Or are you thinking of pitching but feel unsure of the next step to take?If you haven't b...
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
09 Apr 2020
Contributed by Lukas
Do you have a niche in your pet business?Maybe you've thought of focusing on one breed of animal or one type of behaviour.If this is something you've ...
How to keep in touch with your clients on lockdown
02 Apr 2020
Contributed by Lukas
This episode looks at the four different types of content pet business owners can be creating while they can't physically serve their customers while ...
How writing a book can raise your profile with Claire Lawrence
26 Mar 2020
Contributed by Lukas
How do you stand out from the crowd when there are so many pet businesses popping up everywhere?For Claire Lawrence, a dog trainer from Buxton in Der...
Five ways to find the right journalist to contact with your pet business story
25 Mar 2020
Contributed by Lukas
Have you tried pitching a story idea and got Radio Silence?If you have, don't worry, it happens to most people when they start pitching to the media, ...
Seven easy ways to approach journalists
24 Mar 2020
Contributed by Lukas
In this episode I talk about seven easy ways to approach a journalist if you have a story about your pet business.Often business owners can put off ap...
Why media coverage can help your pet business
22 Mar 2020
Contributed by Lukas
In this introductory episode I explain what publicity is and how it can help your pet business.I explain the following:What publicity is.The different...
How to pitch stories to your local media about Coronavirus
20 Mar 2020
Contributed by Lukas
Are you thinking of pitching to your local media about what you're doing in your pet business about Coronavirus?It's a scary time for everyone and jou...