How to use your content to attract journalists and influencers with Vicky Gunn

Would you love to work with an influencer but feel unsure as to how to go about it?Well are you in for a treat because this week on the podcast Vicky Gunn from Millie's Beach Huts is talking about her visit from Mrs Hinch.In this episode Vicky shares her tips on content marketing, publicity and working with influencers and how it can help you as a pet business owner.As well as the visit from Charlotte Hinchcliffe, the UK's most famous cleanfluencer Vicky has been in newspapers and on websites around the world and is currently on a BBC2 show with Alan Carr. She shares so much helpful information for pet businesses who might like to raise their profile.These are the key timings and topics covered:1:55 - How Vicky started her business4:31 - How to get started with marketing and publicity 7:55 - How blogging and content marketing propelled the business9:15 - Make a start, and keep at it11:58 - Is social media enough on its own?12:45 - When blogging leads to amazing publicity15:10 - What impact does PR have on your business?15:58 - How press coverage helps your SEO19:24 - When Mrs Hinch books your beach hut23:45 - What is the impact of working with an influencer?32.22 - What to expect when working with influencers40:43 - How do you get the most out of working with an influencerLinks mentioned in this episode: Read about Mrs Hinch's visit on the OK website: Mrs Hinch Family Beach HolidayYou can find out more at www.milliesbeachhuts.co.uk/ Check out her grooming and pet shop business at www.milliespetservices.co.ukYou can follow Millie’s Beach Huts here: www.instagram.com/milliesbeachhuts And Millie’s Pet Services here: www.instagram.com/milliespetservices

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