This week I'm chatting to Carol Ashworth who has 40 years experience as a dog trainer.Carol runs the Walkabout Way and the Walkabout Academy, a mentoring programme for aspiring dog trainers and owners who want to learn how to train their dog.She has been in the industry before the internet, social media and all the fancy things we have today.And in this episode she talks about how to get your pet business out there in as many ways as possible.From having a sign outside your house to running online workshops and being on the local news - Carol has done them all.Carol is such a lovely lady and is doing her bit to help pet professionals who want to upskill and become trainers.She's holding a workshop on June 12th and you can contact her via her website here to find out more. Key topics and timings in this episode:1.53 - Carol’s background as a dog trainer for over 40 years.2.37 - Her love of German Shepherds - she’s had 32!4.10 - Her work as a German Shepherd specialist4.50 - Carol’s work with street dogs and supporting Give A Dog A Home7.02 - The joys of working with street dogs and seeing them in happy homes8.50 - Carol’s biggest piece of advice, talk and listen to people9.00 - How Carol had to get her business out there before computers and social media, what she did and why it’s important to talk to people12.01 - The different media Carol uses to reach people16.42 - About the Walkabout Academy 20.04 - How lockdown has impacted on her business23.58 - How blogging helped Carol get inquiries as it meant she’d already broken down barriers from them reading her content30.29 - Why it’s important to be generous with your knowledge 32.38 - How building relationships with other pet businesses through her content which has led to referrals 36.27 - How a range of things work when it comes to publicity. 40.40 - Carol’s advice for anyone who is feeling nervous about putting themselves out thereLinks mentioned in this episode: Find out more by e mailing [email protected] contact her on her website www.walkabout.academy/contactIf Carol's story has inspired you to start blogging, the Get Your Pet Business Found on Google course starts June 7th.Click here to find out more.

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