Are you thinking of pitching a story about your pet business to the media and you're unsure as to whether you need a pitch or a press release?Well the good news is you might need to do less work than you thought.Often a pitch or even a quick message on social media is all you need to secure fantastic coverage in newspapers and magazines.In this episode you will learn the difference between a pitch and a press release, what you need for each one, and what to send alongside your pitch or press release.Here are the key timings and topics covered in this episode: 0.31 - Intro - PR challenge is taking place from 15th to 19th September 2020. This is an opportunity to learn how to get free publicity for your pet business.2.50 - How you don't have to go to the lengthy process of writing a press release to get media coverage.3.30 - Facebook groups where you can get publicity - Feature Me and Lightbulb.5.23 - Using Twitter and the Journorequest hashtag to get media opportunities.6.30 - Breaking down what you need to put in your pitch and covering the 'when, where, why, what, who and how.'8.10 - Case study Becky Baker and her two month road trip to find the UK's most dog friendly place.10.20 - What else to include in your pitch. How it's vital to include relevant photos, phone number and a short bio.12.10 - What is a press release? There is a full episode on writing press releases which you can listen to here. 13.20 - What makes a story, something new, charity event, news story, lightbulb moment or inspiring animal. 14.50 - Writing an e mail heading for your press release to catch attention.15.10 - Why you should keep it simple in the language you use and not use jargon.16.30 - Case study Claire Lawrence and her barking dog tour.17.10 - What details to include in your press release.18.20 - How to format your press release in the e mail. Don't use attachments!19.10 - Using download links to send over photos rather than large files.20.20 - How to get involved with the FREE PR challenge in September.Links mentioned in this episode:September PR Challenge - this is FREE challenge to help you get press coverage and you can sign up here: PR tasterFacebook groups:Lightbulb Feature MeBecky Baker story about her Pawsontour K9Nation tour: How to write a press release for your pet businessHow to use Twitter to get press coverage

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