This episode looks at the four different types of content pet business owners can be creating while they can't physically serve their customers while on lockdown during the Coronavirus pandemic.How do you stay in touch with your clients for the next 11 weeks and give value so your business can bounce back when the restrictions are lifted?We keep hearing we need to keep showing up on social media and be present. But sometimes it can be hard to know what to say.This is something that is causing a lot of worry and overwhelm which is why I created this episode and also a supporting programme I'm offering right now.In it I cover the different stages and types of content you can be creating to keep in touch with clients over the coming weeks and months.They are: Relate, Reflect, Respond, Prepare4.52 - How to keep in touch without being insensitive or annoying.5.30 - The financial situation self employed pet business owners in the UK are in right now.7.05 - How the media wants to hear about feel good community stories.9.30 - The impact of lockdown on dog friendly travel.11.20 - The first stage - Relating to clients and showing empathy.13.53 - The next stage - Reflecting on the implications of lockdown.17.33 - The third stage - Responding to what your clients need and providing solutions to support them.24.00 - The four stage or type of content - Preparing for the future. Try to look ahead to three months time to what you will be facing and your clients. About the Coronavirus Support ProgrammeThis is a four week coaching programme helping pet businesses owners create content with confidence on lockdown. It includes my Kick Start Your Pet Business blog course (Usually £127) and a 30 minute one to one (Usually £99)This programme is £33 a month for three months so a total investment of £99.You can sign up here: Coronavirus Support programmeLinks mentioned in this episode:How to pitch to the media about your pet business and Coronavirus.Coronavirus pitching guideSuzanne Gould from Edinburgh Holistic Dogs in the TelegraphA crisis can bring out the best in usSuzanne Gould from Edinburgh Holistic Dogs in The ScotsmanDog trainer starts online group to help pets in lockdown Anna Pollard from The Dog HouseLockdown Grooming Challenge

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