Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enough?As a pet business owner you have to wear so many different hats and it can feel overwhelming having to create content and put yourself 'out there.'In this episode Rikki Sullivan - the Canine Copywriter - shares how to overcome any anxieties you might have around this.Key topics and timings in this episode:0.18 - Intro to Rikki1.40 - Rikki’s background and her experience in the pet industry2.20 - How Rikki left her corporate job to become a dog walker and launch a daycare business5.16 - Why blogging is seen as the ‘Boring uncle’ of the promotion world6.37 - How blogging helped Rikki build a waitlist of clients who wanted her to care for their pets8.32 - What puts people off blogging 9.05 - Why your writing voice should be as close to your personal voice as possible11.32 - How to get started with blogging and why you shouldn’t worry about being rubbish at first12.02 - How a ‘brain dump’ can get you into the flow of writing13.30 - Why you don’t need to fret about the structure at the beginning 15.19 - Writing in layman’s terms and avoiding jargon17.14 - Why it’s important to write for your clients, not for your peers18.26 - How the pandemic has made it more important than ever to stand out21.02 - Speaking in your own authentic voice 22.03 - How your friends and clients can help when it comes to finding your voice23.55 - Example - Canicross business 27.05 - Getting friends to check your content and how tools like Grammarly can help 28.02 - Sharing you own experiences to build confidence in your writing 32.10 - Finding people to collaborate with in my free Facebook group34.34 - Being accountable with your content and pledging to post regularly35.58 - Outsourcing and how to brief a copywriter40.59 - How to find out more about Rikki Links mentioned in this episode: Find out more about Rikki at www.thecaninecopywriter.co.uk/Free website for checking Grammar - www.grammarly.com/Should you buy my pet business planner? https://rachelspencer.co.uk/should-you-buy-pet-business-content-planner/Buy a planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Join the Planner Club here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/Find out more about Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible-right-for-you/

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