Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand.It means her name is in front of 40,000 people on social media, really raising her profile as a dog behaviourist.Guest blogging can be the first step in getting your name out there on platforms that aren't your own.It's a nice way to lead into pitching to newspapers and magazines and a way pet business owners can collaborate so they reach more people.In this episode I'm talking about guest blogging and how to get started, and here is a downloadable guide to help you with outreach.Key topics and timings in this episode:1.00 - Results from the publicity challenge5.01 - Why guest blogging can help you in your pet business6.40 - What is guest blogging7.20 - How being featured on other sites can build trust in your business9.20 - How to find places to offer guest content to11.50 - What kind of things to cover in a guest blog16.26 - How long should a guest blog be?18.11 - How to make sure you get eyes on your guest content20.45 - How guest blogging can position you as an expert23.05 - What to do if you want to pitch to a podcast - Full episode here24.03 - Why you should try to build a relationship before you pitchLinks mentioned in this episode:Download the pitching template: Guest blogs and podcastLearn more about Rachael on her website here Rachael Claire dog training.Find out more about the Get Found On Google course starting in June: Get your pet business found on Google

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