Do you have a niche in your pet business?Maybe you've thought of focusing on one breed of animal or one type of behaviour.If this is something you've considered but you're not sure whether it would work, or maybe you've had friends and family members tell you that you're narrowing your potential clients base then you will LOVE listening to Kellie's experience.Kellie is a former police officer and it was two years ago when she adopted a Beagle named Daisy and fell in love with the breed that she decided she wanted to understand their behaviour.She became so transfixed that she took redundancy from her job in the police and set up a business as a dog trainer.Kellie soon realised she wanted to work solely with Beagles and now supports owners all over the world.Here is a summary of the episode with the timings of the key points Kellie and I cover:1:15 - How having cumulative PTSD from working as a police officer led Kellie to adopt Beagle Daisy.2:30 - How Kellie fell in love with Daisy but soon learned her behaviour was 'awful' and it was when she struggled to find a trainer who understood Beagles that she decided to learn herself on YouTube.3:25 - Studying dog behaviour and psychology and how it transformed Daisy in just six months.4:10 - How Kellie started out as a dog trainer for 'every breed' around her job as a police officer.4.45 - Niching down in June 2019 to only working with Beagles and how it was the best decision she ever made.6.20 - Why every breed needs its own specific trainer and understanding Beagles.10.40 - How Daisy now helps Kellie as she trains other dogs.11.30 - How it took guts to turn away work when she decided only to work with Beagles.12.02 - Building her business on social media and the negativity she encountered.14.40 - Continually topping up her learning.15.30 - How Kellie works with Beagles all over the world.16.30 - How rewarding it is to see how positive training has helped her second Beagle Billy.18.00 - Kellie's Beagle Community has 4,000 members and this has helped her grow and reach people in Australia, Canada, America, India and Morocco.21.00 - Working with Beagles in America and supporting new puppy owners in Texas.22.00 - Meghan Markle and what it must have been like for her to leave her Beagle Guy.24.30 - Supporting Beagle Welfare - Beagles are one of the most rehomed breeds in the UK.25.20 - How rehomed dogs can suffer PTSD.27.30 - Kellie's advice to those who are considering a niche.30.00 - What's next for Kellie?It is so fascinating listening to Kellie and I hope you like this episode. You can find out more about her work on the links below.Links mentioned in this episode:Beagle Welfare:You can find out about Kellie on the following channels:Website: http://thebeaglelady.com/Facebook: https://www.facebook.com/pg/thebeaglelady101YouTube: https://www.youtube.com/channel/UCDqU0rlufX3rMgHLwQrlj-wInstagram: https://www.instagram.com/thebeaglelady101/Twitter: https://twitter.com/thebeagleladyIf you are thinking of pitching to the media and you have time on your side, I have a free press release template that comes with a series of e mails to support you.You can download the template here:

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