Has setting up an e mail list for your pet business been on the to-do list for ages?I know it’s the case for many pet business owners which is why I’ve spoken to VA and Mailchimp expert Catherine Gladwyn.Catherine had helped hundreds of small business owners get their heads around e mail marketing and taken away the overwhelm.She works as a virtual assistant, coaches other virtual assistants, has written a book, How to Be A Virtual Assistant and has another book due out this autumn.Catherine shares lots of practical advice on the steps to follow to start and grow your e mail list whether you have a product or service business.Her easy to follow advice will take away the overwhelm and help you get started having conversations in your inbox.Here is a summary of the episode with the timings of the key points covered:00:45 - Background2:44 - What is an email list and why is it important5:58 - What puts people off creating newsletters8:06 - How to get people on to your list9:39 - Lead magnets and how to get people to sign up to your email list or newsletter12:45 - Ideas for getting people to sign up13:50 - What can you send to people when they are signed up14:00 - How often to send your newsletter14:58 - Ideas for pet business to use for service and product business16:28 - Contacting people who have bought a product or service previously16:55 - Reaching out for reviews17:10 - Sharing press coverage18:35 - How long should a newsletter be?19:28 - Quality over quantity21:21 - What system to use22:31 - How to deal with unsubscribers26:00 - Design of newsletter26:19 - Template for newsletter26:42 - Catherine's webinars28:00 - Plugin information for websites28:30 - Using social media for sign ups30:00 - Publications Catherine has appeared in and press coverage31:30 - Media email list33:00 - Publicity34 - Options if you feel overwhelmed by starting35:00 - Webinar informationCatherine has kindly offered a half price deal on her How to Use Mailchimp With Confidence webinars where she shares all you need to know to get started for £15.This is valid until the end of May 2020.Enter the coupon code Woof at checkout here: https://delegateva.co.uk/product/how-to-use-mailchimp-with-confidence/Links mentioned in this episodeIf you'd like to find out more about Catherine you can do so on her website:https://delegateva.co.ukLearn more about Catherine's new book, The 20% Rule which is out later this year: https://delegateva.co.uk/the-20-rule/Catherine's How To Be A VA on Amazon:How to be a Virtual Assistant by Catherine Gladwyn* (Affiliate link)Follow Catherine on social media:Facebook: https://www.facebook.com/DelegateVATwitter: https://twitter.com/DelegateVALinkedIn: https://www.linkedin.com/in/delegateva/

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