Are you considering starting a podcast for your pet business?Having your own show is a way for you to let people get a glimpse of what it’s like to work with you and build trust and a feeling of familiarity fast.Because you’re in your listener’s ears, there’s a real intimacy about the relationship.You have their attention much more so than you might on social media or other communication channels where other distractions can take over.And if people like what you do, the ripple effect means they tell people about you, meaning your podcast and your potential customer base grows.In this episode I’m sharing things to consider if you’re thinking of starting a podcast.While I’ve had a podcast for nearly three years, I’m by no means an expert, but I’m linking to several people here who are.Key topics and timings in this episode:3.20 - My experience of launching my podcast.6.01 - What if I run out of ideas? (You won’t)8.10 - Using the podcast to sell courses and programs.13.10 - Things to consider - Do you want it to bring in money or is it a passion project?15.54 - Sense checking your podcast - is it on a topic you’re already known for?18.25- How to publish your podcast on your website.23.13 - Podcast workflow example from last week’s podcast episode with Aileen Stevenson. 25.02 - How to do your timestamps and blog post to go with your episode. 26.57 - How to promote your podcast on social media.Links mentioned in this episode:If you’d like to join my Pets Get Visible membership which I mention in this episode for content marketing inspiration, support, coaching and accountability so you stay consistent, head here.It's a year long commitment and the investment will be £330 for the year or £30 a month.You can sign up here:Pay monthly: https://publicityforpetbusinesses.mykajabi.com/offers/7HvpvxzrPay in full: https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqUListen to Greg talk about the impact on his business Greg Pattison from Great OutpawsHow to start a blog for your pet business How to start a podcast for your pet business with Ant McGinley.

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