Is getting on the radio one of your PR goals for your pet business?Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too.Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh.She’s a dog trainer, canine nutritionist and co-hosts Barking At The Moon on BBC Radio London, and her own show, A Dog’s Life podcast.Anna explains how pet business owners can give fantastic radio interviews with tips on everything from getting rid of nerves to what kit you need.Plus what it’s like to go head to head with the Pope’s biographer in a debate over whether it’s selfish to have dogs and not children.Key topics and timings in this episode:0.19 - Intro to the episode and what to expect2.03 - Anna’s background and different skills.3.46 - What to expect from Anna’s podcast.7.26 - The kind of stories that appeal to Anna for her radio show.13.05 - Who to contact when you’re pitching to radio shows.15.38 - How to prepare for an interview.20.31 - How to gather your thoughts to get your point across when your mind is spinning!25.52 - What to do if a conversation goes in a direction you’re not happy with.27.50 - How to know when to stop talking!32.53 - How long the ideal answer is.37.01 - Why it’s important to remember your ‘why’ when you’re on the radio and feel nervous.38.01 - Ways to build rapport with hosts and presenters.41.49 - Getting the right tone to engage listeners.43.23 - The kit needed for radio interviews.46.26. - Dos and Don’ts on the radio.48.46 - Anna’s advice to pet brands who want to be on the radio - give it a go and have some humour. Links mentioned in this episode: Listen to Anna's podcast on her website: www.annawebb.co.ukTune in to Barking At The Moon on BBC Radio London on Thursday nights here: https://www.bbc.co.uk/sounds/play/live:bbc_londonFollow Anna on social media @annawebbdogs on all platforms.

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