How much should you give away for free?In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out?Using content marketing to share your knowledge in your given field is a way of building that know, like and trust.It can be hard to know how much you should be sharing, and striking a balance is important.In this episode I cover some of the common questions around working for free and giving away advice for free.There are examples from pet business owners, plus some of my personal experiences, and I share how my mindset has changed on this topic.Key topics and timings in this episode: 0.30: The debate around how much we should share for free.1.07: My experience of working for free and having a fixed mindset around the topic.3.33: Why I changed and the different ways I will work for free.5.50: Why work for free in the first place? The benefits of working for free.6.57: The customer experience and how having free content on your website on the topic you specialise in can make people choose you.11.17: Working for free and publicity - if you’re being in an article, chances are you will be working for free.12.17: Case study Sue McCabe from Muttamorphosis and being featured on the BBC.13.19: Case study Zoe Willingham and the free Dog Pub challenge.15.37: How much advice should you give away for free in your content? 17.27: Press release example and how that has led to people booking my Power Hours.19.44: Will people use your free content and not book with you? 20.33: Why people will always want more personalised advice.23.06: Case study Helen Pritchard LinkedIn expert.25.52: How sharing free advice can ensure you’re the. Go-to person.27.13: How many touchpoint does someone need to buy from you? 28.00: Conclusion, why I believe you should be generous with the advice you share.Links mentioned in this episode:If you enjoyed this episode, you might like Getting started with LinkedIn for your pet business with Heleh PritchardHow to write a press release for your pet businessHow to create an effective content strategy for your pet business How to get your pet business found on GoogleJoin my FREE publicity challenge

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