If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets.Including what goes on behind the scenes of her awareness day, Muddy Dog Day, which is happening on October 29th.Jo has three pet businesses, a horse stud, a dog friendly holiday cottage and she set up Distinctive Pets, selling products for pets, pet parents and the home in 2016.In that time she’s tried all kinds of things, starting with a self built website, then getting her products in front of people at shows.She’s progressed to a Shopify site, won awards, had tonnes of publicity, used her skills to find three stolen Spaniels, launched a newsletter and a product range for her day.You’ll learn tonnes on the reality of growing your business in this straight talking chat with Jo.Key topics and timings in this episode:2.17 - How Jo set up her business to keep busy after her daughter went to uni in 2016.4.16 - Being inspired by Slimming World to create a place where dog owners could get healthy and natural treats.5.29 - Jo's feelings about being naive starting out and trying to figure things out on her own.6.50 - Why investing in your website makes you more confident in showing it off.7.15 - How shows and online work together.9.08 - Email marketing and how that's helped Jo's business.12.21 - Jo's Muddy Dog Day awareness day, what it is and how to get involved.15.42 - How Jo created her day and what it's done for her business.20.37 - How you can help Jo on the day.22.33 - Jo's advice for people who want to grow their pet businesses.24.18 - The importance of supporting each other in the pet business space.26.40 - Where to find out more about Jo.Links mentioned in this episode: Learn about Muddy Dog Day: https://distinctivepets.co.uk/pages/muddy-dog-dayCheck out the Muddy Dog Clean Up range: https://distinctivepets.co.uk/collections/muddy-dog-productsFollow Jo and Distinctive Pets on Facebook: https://www.facebook.com/distinctivepets/Follow the day on Facebook: https://www.facebook.com/muddydogdayConnect on Twitter: https://twitter.com/distinctivepetsKeep in touch on Instagram: https://www.instagram.com/distinctivepets/

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