Want to know what it takes to build a sustainable and profitable pet product business? Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry.Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving in the pandemic and raising thousands for charity.Debbie has tested out so many things when it comes to growing her business and shares so much wisdom in this episode.It’s a must listen whether you’ve an established business or are at the beginning of your journey. Listen in on the player link or carry on reading the key points as a blog post.Key topics and timings in this episode:0.22 - Introduction to this week’s episode:.1.57 - How Debbie got started in the pet industry.8.14 - How Debbie ditched wedding dressed for making dog jumpers.14.06 - Ditching all the different breeds and sizes to specialise in clothing for Whippets.19.56 - How Debbie got through the Christmas of 2020 with the business.25.26 - The upshot of having a bigger premises.30.42 - How to use Facebook groups to get more engagement.36.19 - Debbie’s advice for anyone looking to start a business. Links mentioned in this episode: Listen to Debbie's interview about how to deal with copycats: https://www.publicityforpetbusinesses.co.uk/debbie-humphreys-copycatsFind out more about Debbie’s work: https://www.redhoundfordogs.com/Follow her on Instagram: https://www.instagram.com/redhoundfordogs/Join the Redhounders Facebook Community: https://www.facebook.com/groups/2912568292301801Learn more about copying and protecting your business on the Anti Copying in Design Website: https://www.acid.uk.com/Debbie also recommends the Make it British community: https://makeitbritish.co.uk/

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