Thoughts on navigating emotional events in your pet business marketing

This podcast is following the sad news about Queen Elizabeth II passing away in September 2022.The aim of the episode is to share some thoughts on how to navigate this sad news as a small business owner.It's thoughts, not advice, and I'm sharing it as it can feel challenging knowing what to do (if anything) in these situations.Here are the key points covered and timings:0.58 - Why people have such fondness for the Queen.1.21 - Protocols, the impact and the loss of a figurehead being played out on social media.3.27 - Why I'm talking about this. (this podcast is from a live in my Publicity for Pet Businesses Facebook community where I offer support with visibility)5.00 - Is now the right time to be selling?5.22 - Acknowledging what's happened in a way that feels right for you.6.47 - Read the room when it comes to deciding when to return to 'normal.'7.07 - If you don't have anything nice to say, don't say anything.7.29 - Consider whether to respond to posts that feel insensitive, is this a good use of your emotional energy.7.50 - Remember people will remember how you made them feel.8.12 - Remember your work is honouring the Queen's memory as a huge animal lover.9.02 - Keep calm and carry on, and show the grit and resilience she did right until the end.9.15 - Quotes from the Queen.Links mentioned in this episode: Join my free pubilicity for pet businesses community on Facebook here: https://www.facebook.com/groups/publicitytipsforpetbusinesses

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