Pet business profile raising ideas for Winter 2022

Looking for some inspiration for your pet business marketing this winter?As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service.Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too.And the sooner you get your ideas together and sent off, the more likely it is that your story will be picked up.The same for social media, content and email marketing. Planning ahead means it gets done and you can create products and packages for the winter too.Whether it’s health and safety advice or a fun pitch about a product, this podcast episode will give you loads of ideas from now until January. Key topics and timings in this episode:0.51 - why it's important to get ahead with your planning so you can make more sales in your pet business!1.50 - how far ahead you need to be to pitch to the press.3.45 - Examples of two clients Sarah Jones and Niki French and how they plan ahead.6.32 - When to start promoting your Christmas products.7.25 - Adapting your current offers to fit in with New Year9.50 - Key awareness days for October18.01 - Key awareness days for November24.33 - Key awareness days for DecemberLinks mentioned in this episode: List of pet awareness days: https://www.rufflesnuffle.co.uk/the-best-list-of-pet-national-days-holidays-calendar/Black dog awareness blog post on why pets with dark fur stay in rescueMuddy Dog Day on Distinctive Pets WebsiteCanine Companion Day on Dotty4Paws websiteWorld Animal Enrichment Day on Ruffle Snuffle websiteTwin With Your Dog Day on Leo, Charley and Me websiteCarl Cunard on Instagram

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