Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you things to consider that can help you grow.And to help ensure your customers feel special, feel part of something, feel that you care about them, so they remain loyal and rave about you to others.I hope you’re tuning in with a hot chocolate, maybe winding down with a mince pie or a glass of Baileys ahead of a wonderful Christmas.Key topics and timings:0.20 - Explaining the 12 C’s of Christmas for your pet business2.21 - Care - How do you show your people that you care?3.16 - Community - How to build a community around your pet business.5.35 - Clarity - Is it clear what you do and why you do it?9.04 - Creativity - In what ways are you creative so you stand out?11.03 - Confidence - What gives you confidence in your pet training business?9.26 - Crap - Accept you’re going to be crap when you first start something new.10.57 - Confidence - How do you instill this in others and what gives you confidence?13.48 - Compassion - Showing this to animals and also to ourselves.16.01 - Communication - How do you communicate? What’s best for you?17.52 - Control - Do you feel in control of your business? And do you show your customers you’re in control?20.56 - Compare - Don’t compare yourself to others as you don’t know their story. It’s You versus You.24:14 - Collaborate - How can you work with other people in the industry to raise standards and make an impact?26.41 - Coaching - A coach could be a friend, family member, peer or an accredited coach who supports you in accomplishing your goals. 28.53 - How you can work with me in 2023.If you’ve liked the 12 C’s of Christmas and you’d like to work together, my Pets Get Visible mini-membership is all about content, coaching and community.And it’s just £15 a month or £170 for the year for founder members. Head here to find out more: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/Links mentioned in this episode:Listen to this chat with Ant McGinley, chat with Ant McGinley, king of podcasting on how to start a podcastIf it’s a blog, try How to start a pet blog.

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