Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?You know what it is you do, how you help your customers and the transformation your services might bring.With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.But when it comes to putting pen to paper and writing about YOU - you freeze.I know this from experience. Even though I've been a journalist since 1999, I’ve always written about other people, not me!So when the tables were turned and I had to write my story, I found it really tricky.One way I have found helps people when they’re struggling to share the personal story behind their pet business is to think of three different ‘moments.'I'm sharing them in this podcast episode and I hope it helps spark ideas for your pet business.Key topics and timings in this episode:0.19 - Introduction to the podcast, why I'm covering different moments you can use to generate story ideas 2.57 - How I found it hard to put myself out there so I understand how difficult it can be 3.24 - Moment one - the Lightbulb moment, what is this and how you can use it 4.06 - Lightbulb moment case study, Sarah Jones from My Anxious Dog5.38 - Lightbulb moment case study, Julie and Peter Maxted Dog G8 7.30 - Lightbulb moment case study, Karen Rhodes Luxury Dog Hampers 9.07 - Moment Two - the Sliding Doors moment, what it is and how you can use it 10.12 - Sliding Doors moment, Michelle Burgess Scruffy Little Terrier 13.24 - Sliding Doors moment, Suzanne Gould Edinburgh Holistic Dogs 15.04 - Moment three - the Turning Point moment what it is and how you can use it including my experience 16.04 - Turning Point moment, Katie Guastapaglia Dogwood Adventure play 18.43 Summary of the three moments 19.18 - Where can you find me?19.45 - Details of my new programme starting on the 21st September 2021 Links mentioned in this episode:Sarah Jones website www.myanxiousdog.co.ukJulie Maxted website: www.dog-g8.com/Julie Maxted podcast: www.publicityforpetbusinesses.co.uk/julie-maxted-pr-success/Karen Rhodes website: www.luxurydoghampers.co.ukMichelle Burgess website: www.scruffylittleterrier.com/Suzanne Gould website: www.edinburghholisticdogs.co.ukKatie Guastapaglia website: www.dogwoodadventureplay.comMy website: www.publicityforpetbusinesses.co.uk/Links mentioned in this episode:

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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