Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?Would you love to learn what journalists want?If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.Then she decided to create her OWN magazine.In this episode you'll get a great insight into what makes a story plus have the potential to pitch to Marie - because you'll discover what she wants!Key topics and timings in this episode: 1.50: Introduction 2.57: About Marie Carters background5.50: Marie Carters talks about setting up Pets magazine 8.05: What does Marie look for when pet brands approach Pets Magazine?13.12: What other dogs does Marie have?16.44: Marie talks more about the issues she likes to cover and feels strongly about 19.19: What regular slots does Marie have in Pets Magazine21.47: Marie explains what dog trainers or cat groomers should consider if they want to be featured in Pets Magazine23.36: Marie tells me the strangest product she’s ever reviewed 25.03: Marie talks about the effective of the pandemic and the rise in dog abandonment as people go back to work 29.22: Marie gives me her advice for pet businesses who are feeling resistant to promoting themselves 32.37: Where can you contact Marie Links mentioned in this episode:Marie's website: Pets Magazine websiteFollow Marie on LinkedIn: Marie Carter Robb on LinkedInLearn how to get your pet business in the press in my coaching programme: What to expect from the Get Your Pet Business in the Press Programme

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