The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis.And this week's podcast guest is here to share with you how to do this for your pet business.I'm chatting to Lucy Rennie, she’s a communications expert and she’s been talking about Future Proofing your business for years and shares everything you need to know.From making your clients feel special to launching special products or services in line with what is happening in the world and turning uncertainty into opportunity.You'll get loads of awesome advice from Lucy who lives for small business.Key topics and timings in this episode:2.08 - Lucy’s background.4.05 - What is future-proofing? 5.54 - The emotional impact of what’s going on in the world on small businesses.8.31 - Three clear steps to future-proof your business.13:14 - Why we should be encouraging our clients to write great reviews, case studies, and testimonials.15.52 - Challenging assumptions about what the Cost of Living crisis really means.18:02 - The types of things people ARE spending money on during a recession.23.58 - Gift ideas for your clients.26.23 - How focusing on the changing needs of your clients can help your business thrive and present opportunities.28.26 - The importance of being honest with yourself and your clients.30.31 - Lucy’s belief that small businesses will help turn around the economic crisis and why now IS the time to believe in what you do.32.57 - Embracing grit and resilience.34.25 - The importance of recognising and enjoying your success.36.37 - Lucy’s book and podcast and where to find out more.Links mentioned in this episode:Learn more about Lucy on her website: https://lrcomms.co.uk/Listen to her podcast here: https://www.iamlucyrennie.com/podcastBuy her NEW BOOK on her website here! And on Amazon here * Affiliate Link *Follow her on Instagram: https://www.instagram.com/iamlucyrennie/Join her free Communicate with Purpose Facebook GroupListen to How to get more review for your pet business

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