In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation. This covers range of topics including the importance of having a mentor, the value of a strong support network, the need for a business plan, and the significance of knowing your numbers. Plus the power of storytelling, the impact of customer confidence on the pet industry, and the role of influencers in promoting pet brands. You'll also learn about the innovative products and brands showcased at the event.Key topics in this episode:Having a mentor is crucial for business success and personal growth.Building a strong support network is essential for overcoming challenges and avoiding loneliness.Creating a business plan and knowing your numbers are key to growth and profitability.Storytelling is a powerful tool for connecting with customers and building a brand.Customer confidence is growing in the pet industry, but affordability is still important.Influencers play a significant role in promoting pet brands and driving sales.Attending industry events and investing in them can lead to valuable insights and connections.Innovative pet products showcased at the event include bone broth, CBD-infused treats, and grooming tools.Investing in professional photography can enhance brand image and attract media coverage.The pet industry is constantly evolving, and staying informed and adaptable is crucial for success.Links mentioned in this episode: Be first to know of any future Pet Industry Federation eventsI can't stress how valuable it is to attend events like this and meet like-minded people, if nothing else to realise that you're not on your own in experiencing challenges.Going out and seeing other entrepreneurs will leave you feeling inspired, and you learn loads of things you can implement in your pet business.To find out more, visit: https://petfederation.co.uk/Finally, mentoring and coaching came up so many times and if you're reading this and you're looking to work with a qualified and accredited coach or mentor, hi, I'm here to help.I have the ILM Level 5 Accreditation in Coaching and Mentoring and am currently studying for ILM Level 7 certification in coaching executive and senior leaders.You can work with me one-to-one and I also run a VERY affordable membership, Pets Get Visible, where you can join two, one-hour, group coaching calls each month.This is just £30 a month and you can get 50% off your first month.Further readingWhy I trained as an accredited coach and what this means for your pet businessIs my Pets Get Visible pet business membership right for you?How to choose the right pet business membership The NatWest Accelerator and how it can help your pet business

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