Are you ready to make 2025 your most visible year yet?In this episode, I’m sharing how you can create a visibility plan for your pet business using my Pets Get Visible for 2025 Workshop and the Pet Business Content Planner and Companion.You’ll discover why visibility is key, how to plan ahead for key dates and awareness days, and how a structured approach can help you feel less overwhelmed and more in control.Whether you’re tired of scrambling for content ideas or want to take your marketing to the next level, this episode is packed with inspiration.Plus, I’ll share details about the upcoming Pets Get Visible for 2025 Workshop, happening live on January 7th, and how to join for free if you’re a planner owner!Key topics and timings in this episode:0.20 - What to expect from this episode.1.15 - Why visibility is essential for your pet business3.45 - Overcoming last-minute marketing stress6.10 - Details about the Pets Get Visible for 2025 Workshop8.45 - How to use the Pet Business Content Planner and Companion9.30 - Step 1: Identify your products and services10.40 - Step 2: Map out the year ahead11.50 - Step 3: Plan three months in advance12.55 - Step 4: Use awareness days for content ideas14.20 - Step 5: Develop your promotional strategy15.35 - Step 6: Break it down into quarters, months, and weeks16.45 - Tools and resources in the planner to support you17.35 - Case study: Sarah Jones and Dogs in Yellow Day18.25 - Invitation to join the workshop and membershipLinks mentioned in this episode: Buy a copy of the planner on its own for £30: https://rachelspencer.co.uk/product/pet-business-content-planner/Join Pets Get Visible for just £15 for your first month: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50Further listening:How to write a press release for CruftsHow to create a pet business social media calendarShould you by my pet business content planner?10 ideas for using awareness days that aren't all social mediaHow to use awareness days to promote your pet businessIs my Pets Get Visible membership right for you?How to get comfortable, confident and consistent with your pet business marketing

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