Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?If so this podcast episode is for you, as it will help you decide which style of content is right for you.And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.In this episode, I’m going to talk about why you should invest time and resources into creating this type of content and the advantages it brings. I’m sharing the various forms your core content can take, from written blog posts and podcast episodes to engaging videos. Plus, insights into how often you should be publishing this content and some handy tips on planning it effectively and how I can support you and make this happen.Topics and timings in this episode: 1.42 - What is core content?4.24 - Seven reasons to create core content for your pet business12.10 - How your core content will last far longer than your social media content with stats on the lifespan of different social media posts13.48 - The different options do you have for your core content16.41 - Deciding how often you publish your core content20.30 - How content planning works in my Pets Get Visible membership 23.04 - What to do if you’d like some support with creating your core content23.40 - Helen Scotty King testimonial26.17 - Sharing your core content in my Facebook communityLinks mentioned in this episode: Join Pets Get Visible: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleHow to start a pet business blogThings to consider when starting a podcastMeet Kellie Wynn the Beagle LadyHow to create a bank of anytime contentTwo types of publicity you need for your pet businessEverything you need to know about starting a podcast with Ant McGinleyHow a podcast can help your dog training business with Greg Pattison

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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