Are you looking to approach content creators to feature your pet business?In this podcast episode, I'm talking about why thinking 'What's in it for them,' rather than 'What's in it for me,' will drastically improve your pitch success rate.One of the exercises I do with my clients is to ask them to create a ‘wishlist’ of publications where they’d like to be published.Regularly, people will get in touch and say, ‘I want to be in this magazine or on this podcast or work with this blogger.’It might be a brand they’d love to collaborate with and they want to know the best way to approach it.And the key to success is to think, ‘What’s in it for them?’ What is in it for the journalist, content creator or brand in featuring or working with you?In this episode you'll learn how 'What's in it for them' works as a pitching approach, and how you can use it to improve your success rate.Key topics and timings in this episode:0.10 - Intro0.30 - Pets Get Visible sponsors this episode - find out more here: Is my Pets Get Visible membership right for you?2.01 - What 'what's in it for them' means3.26 - Building and nurturing relationships7.07 - Respecting time and value exchange9.29 - Why you shouldn't be surprised if you're asked for money10.00 - What is a value exchange?13.21 - Using the personal touch in pitching14.49 - Rachel's pitching examples18.35 - Pitching examples from pet business owners Wendy, Kerry and Louise23.46 - Conclusion and next stepsLinks mentioned in this episode: If you’d like a pitch framework, you can download my free podcast pitching guide here.And for further, personalised support on your ideas, come and join Pets Get Visible.Your first month is only £15 and you can get started here.Further reading on this topicIs my Pets Get Visible membership right for you?How to pitch yourself as a podcast guestHow to be the perfect podcast guestWorking with bloggers and influencers with Vicky GunnBest podcasts for the pet industryVisibility lessons from Sunnyside Cottage

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