What does it really take to build a beauty brand for the real Indian consumer? 💄✨ Welcome to a candid conversation with Mohit Pardasani, Co-Founder of Flicka Cosmetics, on Zahra Jani Show.From Bhilai to pan-India, we explore Flicka’s founder journey, affordable luxury makeup, Indian skin tone formulation, the Indian consumer beauty mindset, and the story behind the Flicka Silk Touch Primer and Tejasswi Prakash’s viral makeup moment.If you enjoy thought-provoking conversations on beauty, business, and Indian brands, hit Like, Share & Subscribe to Zahra Jani Show for more!About the guestToday’s guest is Mohit Pardasani, Co-Founder of Flicka Cosmetics, an Indian beauty entrepreneur who turned his experience in the family’s long-standing cosmetics retail business into a beauty brand built around real Indian consumer needs. His journey from retail to building a pan-India beauty brand offers an inside look at Indian beauty, product development, affordability, and what today’s Indian consumer truly looks for in makeup.Guest instagram handlehttps://www.instagram.com/mohitpardasani_?stkn=c3ZzMTVvOXVjZDJxFlicka cosmetics handle https://www.instagram.com/flickacosmetics?stkn=MW5xOTlic3IxMm96aw==Chapters: 0:00 Tejasswi Prakash Viral Story & Intro2:35 How Zahra Discovered Flicka4:16 From CA to Cosmetics: Mohit's Origin Story5:21 Retail Insights: Understanding the Customer6:50 Affordable Luxury: Breaking the Price Barrier8:45 Where Flicka Never Compromises10:28 Small City Advantage: Starting from Bhilai11:45 Products Designed for Bharat Women13:20 Indian Consumers Are Smart, Not Cheap14:09 Indian vs Western Beauty Brands17:41 Climate Testing Across India's Diverse Weather19:27 The Tejasswi Prakash Viral Primer20:25 Live Makeup Demo Begins23:49 Concealing & Shade Matching Tips26:14 Foundation Shades Discussion30:30 Blush Application Challenge32:54 90-Second Eyeliner Challenge35:07 The Science of Making Lipstick37:38 Final Makeup Look Reveal39:09 Selling Beauty, Not Flaws40:29 The Best Advice Mohit Ignored41:47 Final Beauty Advice

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