Zuaglost – der Podcast des „Südtiroler Landwirt“
#15 – 25 Jahre „Roter Hahn“: Vom UaB-Logo zur starken Qualitätsmarke
09 Nov 2023
Description
Was war vor 25 Jahren der Anlass zur Schaffung der Marke „Roter Hahn“? Woher kam Gegenwind, und woher Unterstützung? Und wie soll sich der Nebenerwerb am Hof weiterentwickeln? Über diese Themen spricht in dieser „Zuaglost“-Folge Maria Anna Plunger aus Kastelruth.
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