Как управлять покупателем в офлайн-магазине: локация, выкладка, промо и импульсные покупки — Галина Ящук ex. CMO АШАН, Азбука Вкуса, Перекресток
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Симулякр Боревича: маркетинг в мире, где всё уже придумано
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