小売企業においては予算策定がうまくないと売上目標未達で過剰在庫を招く、大幅な値引きで在庫処分を行うために利益がマイナスといった事態に陥りがちです。実力値を前提とした予算策定とはどうすべきかといった点について現在と過去の事例から話をしています。 樋口幸太郎： https://twitter.com/happytarou0228 戸部祐理： https://twitter.com/yuuritobe ■リテールトーク質問・メッセージフォーム https://docs.google.com/forms/d/e/1FAIpQLSePaafkg7l4K-cm-SSZkQZGYJFfT4xscc6eH_3ws-xTCVKohA/viewform
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