嘉宾 | 多年市场人、前阿里员工 老郭主播 | 互联网产品经理 刘飞内容索引0:25 Part1 做市场是做什么市场的工作本质是传递信息投放和内容形式随着媒介更迭也在变化市场部门的核心为什么是 BI公司裁员为什么都先考虑市场部23:14 Part2 市场与销售品效合一可以算是奇迹了品牌做到极致就成了信仰做市场要怎么制定 KPI「在不提到我的情况下，让所有人都记住我」还是得尊重客观规律44:38 Part3 市场与其它市场跟运营有什么区别toB和toC 的市场有什么区别做雇主品牌有什么不同跟公关有什么区别音乐片头：Where Are You Going (Live) - 海龟先生片尾：问题 - 许钧欢迎在评论区留言交流。如果喜欢《三五环》，也恳请能在苹果 Podcast 、Spotify 或喜马拉雅留下你的宝贵好评。感谢！商务合作&嘉宾自荐，请加微信： wocaishiliufei
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