本期邀请了 RANGAR 品牌的主理人 Jing，深入讲述 RANGAR 品牌从名字来源、面料选择，到生产链路、定价逻辑的完整过程。Jing 分享了独立品牌在面料、高成本进口、交付周期上的现实压力，也分析了国内时尚生态的“价格内卷”“同质化”“C类推广转换率低”等问题。品牌的核心不是流量，而是产品的稳定质量与真实受众。通过线下 popup，天然面料与严格的供应链管理，他希望建立一个小而稳、慢而扎实的品牌模式。他认为服装是自然与身体之间的触感连接，品牌不是迎合，而是坚持质地、坚持节奏、坚持独立创作的自由。-时间线-00:06:07 — 讲述冰岛暴风雪自驾经历：品牌理念“敬畏自然”的起点00:11:42 — 解释做品牌的初心：为满足自己、非追求市场或虚荣00:13:53 — 第一件单品诞生与面料起订量 400 米导致的高成本00:15:47 — 首批面料成本约 20 万，周期半年，预售靠信任完成00:26:32 — 讨论线上购物的尺码混乱问题00:30:10 — 探讨行业抄袭与原创：设计本质来自结构与细节差异00:49:38 — 性格影响品牌方式：直率、较真01:12:03 — 谈未来方向：不追求销量，服装只是自我表达-本期嘉宾-Jing｜Luca-策划/统筹/剪辑-Luca-收听平台-小宇宙｜Apple Podcast
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