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今周大耳朵

拜登、葛妮絲派特羅都愛的「醜怪鞋」!Nike、adidas賣不動,HOKA、On、ASICS如何逆勢崛起?|編輯室好好說 EP153

25 Sep 2024

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2024年運動鞋品牌市場,正活生生上演一場精采洗牌大戰。Nike陷入成長停滯、adidas還在努力擺脫「肯爺泥淖」,原本不起眼的小品牌HOKA、On異軍突起,躋身鞋界市值4強。 小眾品牌HOKA、On,憑什麼營收大爆發,也撼動台灣代工廠版圖? 主持人 | 今周刊總編輯許秀惠 與談人 | 今周刊主編羅之盈 期數主題 | 1449期 解密運動鞋新天王們 --- ★當期雜誌 https://reurl.cc/93xxYj ★點連結加入Podcast專屬交流社群https://discord.gg/ZCYX3MseRh -- Hosting provided by SoundOn

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