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老品牌翻新,不僅是千篇一律地改LOGO、設計包裝而已,單向行銷已經不流行,與其一味向客人推銷自家產品,一群由新生代接棒的年輕老闆,從環境永續、五感體驗、社會責任等方向著手,讓顧客有更全面、完善的使用經驗,在品牌重塑和傳統中成功找到平衡點,吸引消費者掏錢買單。 - 撰文|黃星若 文章連結|https://reurl.cc/dDDLok - ★立即加入Podcast專屬交流社群 | discord.gg/ZCYX3MseRh -- Hosting provided by SoundOn
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