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出海去孵化器

出海去 EP07 | 赖嘉伟Gary - 这些产品定价的坑你踩过吗?

11 Oct 2023

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出海去社区官网:chuhaiqu.club关注主播推特:x.com/lyc_zh关注嘉宾赖嘉伟Gary:x.com/lai_jia_wei主要话题🎯 定价策略:以产品价值和市场供需为基础,非仅考虑研发成本。💸 避免低价:低价可能降低品质感,增加退款率。💰 勇于定高价:高价有助于运营和推广,保护现有用户体验。📦 多层次定价:设计不同价格层级的套餐,关注高价套餐的转化率。⚖️ 价格调整:新用户上架后根据反应适时调整,避免轻易降价。🚫 明确收费标准:从一开始就明确收费,避免隐藏收费墙。🛡️ 避免价格战:专注提升产品价值,不要与竞品陷入价格战和恶性竞争。🔄 获取早期反馈:关注产品方向和用户获取渠道,推动产品迭代。了解更多请扫二维码:

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